Sales of Isle of Paradise refill pouches just increased 250 per cent because of TikTok

Isle of Paradise, the self-tanning brand created by celebrity tanning expert and all-round body positive guru Jules Von Hep, is making waves in the self-tanning game by making even more of its products available as refill pouches.

While there are so many self-tanning drops, waters, mousses and more these days, Isle of Paradise is 100 per cent organic, vegan and cruelty-free, plus their campaigns regularly feature a diverse range of women and bodies that promote a true body positivity message – something we love to see in the beauty industry.

And now you can apply your tan with an even cleaner conscience as the Isle of Paradise expands its refill offering to include its bestselling Glow Clear Self-Tanning Mousse.

glow clear self tan mousse

Isle Of Paradise Glow Clear Self Tanning Mousse Medium 200ml, £19.95, Boots

After going viral on TikTok recently, Isle of Paradise’s Self-Tanning Water Refills completely sold out at the US beauty retailer Sephora and at Boots sales of the same product spiked by 250 per cent (week on week), proving that the desire for refillable self-tan is well and truly there.

So now Isle of Paradise fans will rejoice at the brand’s new refillable mousse pouches – the most sustainable way to maintain your faux glow all year round. With 81 per cent less plastic used in the packaging, it’s also cheaper than repurchasing the original product, making it a win-win for everyone.

isle of paradise refill
Isle of Paradise

Isle of Paradise Mousse Refill 200ml – Medium, £15.95, Boots

The Glow Clear Self-Tanning Mousse contains natural tanning actives such as avocado, chia seed and coconut oils, and has a clear, super hydrating water-to-mousse formula that absorbs quickly (with no wash off required) so you can apply and go in minutes with minimum fuss and zero transfer.

Isle of Paradise self tan mousse
Isle of Paradise

Available in light, medium and dark, the formula is infused with Isle of Paradise’s signature colour-correcting complexes, which means each shade adapts to suit your skin tone’s needs, resulting in a natural-looking tan.