If there’s anybody in the world that proves style is possible at any age, it’s Iris Apfel. The interior designer and businesswoman — who just celebrated her 100th birthday — has become one of the most iconic style icons of the past century and has over two million Instagram followers. Now, she’s now collaborating with high street powerhouse H&M to celebrate her milestone birthday.
When does the Iris Apfel x H&M collection launch?
The collection launches online and in stores in the UK on March 31.
What can we expect from the Iris Apfel x H&M collection?
There will be plenty of prints and colour mixing. You can also expect voluminous silhouettes in the form of items like a gorgeous organza jacket, which is Apfel’s favourite piece. There will be something to represent every category, including suits, coats, ruffled dresses, and silk PJ style sets.
A handful of pictures have been released showing Iris wearing the pieces, which look just as bold and vibrant as her.
Also worth noting is the accessories, which are the star of the show. Jewellery unsurprisingly takes centre stage here, with Iris well known for her penchant for layering up bold pieces and taking a ‘more is more’ approach. There will be chunky necklaces, earrings, and a charm bracelet on offer, apparently. In terms of other accessories, you can expect shoes, belts and patterned tights.
‘With this collaboration, we are celebrating a unique and extraordinary woman and her creative and audacious style,’ explained Ann-Sofie Johansson, creative advisor at H&M. ‘She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.’
‘Style is not about spending a lot of money. It’s not about what or who you wear, but how you feel when wearing something. Style is about self-expression and, above all, attitude,’ added Iris.
‘I think that H&M is a fabulous outfit worldwide and absolute pioneers in their field — which I love! I love doing high style at affordable prices, which H&M has mastered!’
See every piece from the Iris Apfel x H&M collection below