Frizzy hair is inevitable in the summer time (thanks, humidity!), and anyone who has experienced it knows how frustrating it can be when you’ve put time and effort into styling your hair, only for it to transform into a hot mess as soon as you step outside.
That’s why we’re excited, to say the least, about this latest beauty launch: a new styling brush is being hailed as a ‘miracle worker’ thanks to its impressive abilities to turn dry or frizzy hair into sleek, shiny locks. And unlike most hair styling products, it is priced at a staggeringly affordable £15.
The Anti-Frizz Ionic Hair Brush, to give it its full name, promises to banish frizz completely by ‘adding negative ions back into your hair’ and restoring ‘its natural charge,’ reports The Sun.
Explaining the magic powers of its product, Ionic Brush said: ‘Your hair is made up of positive and negative ions. When you create friction by brushing/running your fingers through your hair, towel-drying it or walking through wind, you strip your hair of negative ions.
‘This upsets your hair’s natural state, causing frizz, static and a dry appearance. Fortunately, the Ionic Hairbrush can reverse this effect.
‘When you turn on the Ionic Brush and brush your hair with it, you add negative ions back into your hair and restore its natural charge. This ultimately means you get hair that’s shinier, smoother and less frizzy.’ It also seals broken hair cuticles and minimises heat damage to boot.
The Ionic hairbrush is not only effective but it looks stylish too and is available in pink, purple and black. And you don’t just have to take our word for it – reviewers on the Ionic Brush website are thrilled with their purchases so far, with one writing: ‘I think it’s really efficient and I like the design also.’
‘So happy with this, does a great job every morning,’ agreed another, while a third wrote: ‘Great item at a great price. Keeps my hair super straight and smooth!’