When it comes to skincare hits, Instant Effects has had more than its fair share. First, the brand’s Deep Line Elixir generated a waitlist of 5,000 after promising to reduce fine lines in just 10 minutes, and then its PM Recovery product received rave reviews for delivering facial-level results overnight.
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Oh dear. I don’t know why I did this, rashly, the evening of 29 February. Leap Day. I took a leap. Maybe because I have a completion date on the vicarage looming and I need help, someone to share it with, and who is willing to change light bulbs*, heave boxes and dog-sit. Cook.