Three of these £19.99 day creams sell every single minute

When it comes to skincare hits, Instant Effects has had more than its fair share. First, the brand’s Deep Line Elixir generated a waitlist of 5,000 after promising to reduce fine lines in just 10 minutes, and then its PM Recovery product received rave reviews for delivering facial-level results overnight.

Much of the attention has come from its impressive before-and-after pictures, which show dramatic skin transformations over a surprisingly short period of time. And now the latest product to enter the spotlight is the counterpart to the famous PM formula: the appropriately-named AM Energiser.

Instant Effects AM Energiser
Instant Effects

Launched back in June at Lloyds Pharmacy, the brightening elixir has sold out completely four times since its launch, thanks to its ability to hydrate, illuminate and nourish from the first use, and now three tubes of the moisturiser sell at Lloyds Pharmacy every single minute.

To see results, the makers say all you need to do is apply the cream daily to cleansed skin on the face, neck and dècolletage first thing in the morning. It also contains SPF 15, and leaves skin primed for make-up application.

Speaking to MailOnline, Harley Street aesthetic and anti-aging specialist Dr Ioannis Liakas of Vie Aesthetics explained the effectiveness of the active ingredients, saying: ‘This product’s patented OX2 technology overcomes this by a continuous flow of oxygen into the skin cells. The result is better cellular function, increased defence ability of skin cells, better hydration status as well as preservation of moisture within the skin cells.

‘It is effectively de-ageing the skin from the inside, working with your skin to boost its defence against day to day exposure to pollution and oxidation.’

Instant Effects AM Energiser Instant Effects AM Energiser, £19.99, Lloyds Pharmacy

Intrigued? A 30ml container will usually cost you £29.99, but for a limited time only the product is reduced to £19.99 on the Boots website. So if there was ever a time to give it a go, it’s when there’s a £10 saving…