Everyone on Instagram is loving this comfortable new Primark underwear

Comfortable underwear is something we’ve all fallen back in love with over lockdown – with more days spent at home than not, underwire and frills are out and non-padded bras in stretchy fabrics are in. But that doesn’t have to mean they look boring or unflattering – in fact, it’s rather the opposite.

One of Primark‘s newest additions is a range of comfortable underwear sets and it looks like everyone on Instagram is loving them. When the brand posted a picture of two matching sets of beige and brown underwear, Instagram went crazy for them – the post currently has over 70,000 likes and more than 730 comments.


Shoppers who have already purchased one or more of the sets rushed to the comments to share their love for the Primark underwear. One wrote: ‘I own nearly every single colour. Black, grey, brown and beige. Super comfortable, wished they came with the form pads but adding my own definitely gives that extra boost and made it even cuter on and great price point’.

Another wrote: ‘Brought both of these sets and they are so comfy and so cute at the same time’, while others went for shorter statements of praise: ‘Don’t ever discontinue these’, ‘These are bomb’ and ‘I have them on right now so comfortable’.

At a purse-friendly £5 each and available in a range of neutral colours, it’s not hard to see why people are loving them so much.

A couple of days later, Primark shared another picture of even more ridiculously comfy-looking underwear, this time a black and white pair with bandeau-style bra tops and high waisted briefs, also priced at £5 each.

This post also gained a lot of attraction, with over 45,000 likes and nearly 300 comments. ‘Love and need’ wrote one person in the comments; ‘Obsessed’ wrote another.

black bandeau underwear set

Black Seamfree Bandeau Top And High Waist Briefs Set, £5, Primark

Of course, to get hold of some of the new Primark underwear for yourself, you’ll need to head to your local store to see what they have in stock – and by the looks of the Instagram comments, we’d suggest moving fast before they sell out.