Beauty blogger turned all-round influencer Amelia Liana is the latest Instagram influencer to dip her toe in the world of jewellery, with the exciting launch of her new brand, RAEMI.
Launching on 7 December, the 14-piece debut collection pays homage to Amelia’s Middle Eastern roots, incorporating traditional symbols that are said to protect the wearer against superstitious evils. Featuring earrings, necklaces, bracelets, ear cuffs and rings, prices start at an affordable £35, with the most expensive pieces at £135.
Amelia is not the first Insta-influencer to dabble in the world of all things sparkly and twinkly – several fashion and lifestyle influencers have gone before her, either by founding their own brands or collaborating with existing fine and demi-fine jewellery brands, from Estée Lalonde’s partnership with London brand Daisy to In The Frow’s most recent celestial-inspired collection created with Edge of Ember.
We take a look at some of the best influencer jewellery collections to have in your radar.
The influencer jewellery collections that will have you tapping ‘like’
RAEMI by Amelia Liana
Launching this December, RAEMI is the brainchild of beauty guru Amelia Liana, who also just so happens knows a thing or two about style. Sign up here for early access to shop the debut collection – a smart move considering Amelia’s over 500,000-strong Instagram following will surely make a good dent in initial stock levels!
In The Frow x Edge of Ember
Earlier this year, Victoria Magrath of In The Frow collaborated with Edge of Ember on a beautiful collection of necklaces, rings, earrings and bracelets called the Cosmos Collection. With the entire design process taking place during lockdown (and therefore mostly over Zoom!), Victoria was heavily inspired by the night sky, her childhood obsession with constellations and ‘how we’re all connected even when we’re apart’.
Lucy Williams x Missoma
Blogger and style extraordinaire Lucy Williams has been collaborating with Missoma since 2015 and there have been several collections since then – from the Originals to the bestselling coin necklaces of the Roman Collection and the ‘1987’ collection, which was full of retro pieces inspired by rummaging through her mum’s jewellery box.
Estée Lalonde x Daisy London
Influencer of beauty, fashion, lifestyle and everything in between, Estée Lalonde‘s ongoing collaboration with jewellery brand Daisy London has been a successful one, to say the least. The latest collection, Elevate, is designed to lift the everyday through timeless pieces that utilise organic shapes, textures and heirloom details.
SM Jewellery by Sammi Maria
Sammi Maria founded her eponymous jewellery brand after not being able to find jewellery that truly reflected her ‘laid-back city girl’ style. Each collection is inspired by a place: London, Ibiza, Paris, New York and now Copenhagen in her latest collection, the earrings, rings and necklaces of which perfectly reflect the simplicity and easy of Danish life and style.