Good things comes to those who wait – a statement that can proven by the fact that cult brand IGK is finally arriving in the UK this month.
Founded by a team of four stylists in 2016, IGK has quickly become known as the ultimate ‘cool girl’ hair offering. Each item in their collection is certifiably Instagrammable, and comes complete with an irreverent name – from Trust Fund to Smoke & Mirrors to Jet Lag.
However, whilst the team may have named the products with their tongues firmly stuck in their cheeks, there’s no questioning the effectiveness of what’s inside – these cans, tubes and bottles hold product that gives results, with rave reviews across the board. Plus, the entire range is vegan, gluten-free, and contains no sulphates or parabens.
So, why the UK, and why now? ‘We love the attitude of the UK girls – it’s just like the IGK girl,’ says co-founder Franck Izquierdo. ‘They’re cool, edgy, not afraid to try new things and have a rock n roll type attitude. They can pull off anything: a strong cut or new products, they wear it with confidence.’
IGK products are available exclusively in Space NK stores and online at spacenk.com – to which Frank adds: ‘We love Space NK’s concept – they’re excited about the brand and we think it’s a perfect fit.’
Ready to find out for yourself if IGK lives up to the hype? Here’s three bestsellers to get you started:
Rich Kid Coconut Oil Air-Dry Styler
Apply to towel-dried hair for a nourished but ‘lived-in’ look – especially good if you’ve got a natural wave already.
Rich Kid Coconut Oil Air-Dry Styler, £25, Space NK
Beach Club Volumizing Texture Spray
Want to add texture and body to limp or fine hair? Beach Club is a buildable formula that adds instant volume.
Beach Club Volumizing Texture Spray, £25, Space NK
First Class Charcoal Detox Dry Shampoo
This dry shampoo contains charcoal powder to lift buildup and absorb oil – pack it in your gym bag and you’ll be good to go after just one blast.
First Class Charcoal Detox Dry Shampoo, £23, Space NK