This cult brand has just launched into Boots and there’s a free gift when you shop

Since launching five years ago, British make-up brand ICONIC London has proved a hit with beauty editors and bloggers. They’ve also earned themselves quite the impressive A-list celebrity fan base, with the likes of Beyonce, Ariana Grande and the Kardashian-Jenner clan recently spotted wearing the brand’s cosmetics.

And as of today, it will be even easier for us regular folk to get our hands on the prestigious products, as they’ve just launched in everyone’s go-to high street retailer Boots and not long after NARS and MAC launched in-store too.

ICONIC London Founder Jade Elliott said in a statement: “To think just five years ago I started ICONIC London in my bedroom, and here we are announcing our launch into yet another fantastic beauty retailer in the UK – it’s a real pinch-me moment. Myself and the team at ICONIC London work tirelessly to bring the very latest in beauty must-haves to the market, all with our own ICONIC London twist. To see the brand only go from strength to strength and be loved by everyone from the media, professional makeup artists, social media influencers and A-List celebrities is incredible. We’re so pleased to be launching into Boots this Autumn and have so many other exciting plans to come.”

Renowned for their stylish rose gold packaging and high-performing, richly-pigmented products, these are some of our must-buy items in the range – grab them now whilst Boots are offering 15% off selected premium beauty, as well as a free gift when you spend £35 on selected ICONIC London products…

Illuminator, £25.50, ICONIC London

Brow Silk and Brush, £17, ICONIC London


Sheer Blush, £18, ICONIC London

Seamless Concealer, £18.70, ICONIC London

Luminous Powder, £25.50, ICONIC London

Day to Slay Eyeshadow Palette, £38.25, ICONIC London

Lip Plumping Gloss, £16.15, ICONIC London