Since launching five years ago, British make-up brand ICONIC London has proved a hit with beauty editors and bloggers. They’ve also earned themselves quite the impressive A-list celebrity fan base, with the likes of Beyonce, Ariana Grande and the Kardashian-Jenner clan recently spotted wearing the brand’s cosmetics.
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I woke on Tuesday at 4am and could hardly breathe. I was sweating (and, post-menopausal that I am, I never sweat) and racked with worry. I grabbed my hair, put my head in my hands, and said out loud, ‘What am I doing? What was I thinking?’