Huda Beauty has been one of the biggest success stories in the world of Insta-beauty – makeup artist and beauty blogger Huda Kattan founded her cosmetics line in 2013, the first products being a line of false lashes (which famously went on to be worn by Kim Kardashian). Fast-forward seven years and the beauty mogul has just launched her first ever mascara, a product that’s been no less than five years in the making.
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I woke on Tuesday at 4am and could hardly breathe. I was sweating (and, post-menopausal that I am, I never sweat) and racked with worry. I grabbed my hair, put my head in my hands, and said out loud, ‘What am I doing? What was I thinking?’