YOU’s fashion director Shelly Vella gives you a sneak peek into the upcoming Iris Apfel x H&M collaboration.
Iris Apfel, the 100-year-old style icon, is famous for her trademark glasses, piles of accessories and bold fashion choices. She has inspired young and old alike to be more confident when it comes to getting dressed. This month sees the launch of her collaboration with H&M and it doesn’t disappoint. Think bright, delightfully quirky on-trend pieces that work cross-generationally and still tick the wearability box.
Try a fringed co ord
This loose-fitting PJ style looks great worn together or styled separately
Shirt jacket, £69.99
Wow in this emerald gem
Think feel-good colour and an easy dress-me-up, dress-me-down silhouette
Work a standout blouse
It’s the perfect summer go-to, as flattering with denim as it is with brocade trousers
All available in store and at hm.com from 31 March.
‘The collection offers some marvellous pieces that can be used as building blocks for people exploring their personal style. I don’t want people to dress like me and I don’t want people to think like me – that’s not the idea. I want people to think for themselves, to find the colours, cuts, accessories and combinations that work for them, to use their imaginations, to wear what they love. You should be your own style icon.’