This ‘incredible’ face primer sells one every single minute

When trying to find a good beauty product – be it make-up or skincare – there is rarely a better indicator of its quality than looking at how in demand it is. That’s why Hourglass Veil Mineral Primer is officially up there as one of the best skin-priming solutions on the market.

The popular primer sells one bottle every minute worldwide, and it isn’t hard to see why.


Hourglass Veil Mineral Primer
Cult Beauty

Hourglass Veil Mineral Primer, £17.00, Cult Beauty 

Anyone who is committed to long wear make-up knows the importance of using a primer as a base; it is a small step that goes a very long way as it makes sure your face looks fresh and stays put all day – especially in the spring and summer season as temperatures soar.

But as will all beauty buys, some primers do the job a lot better than others. And according to fans, Hourglass Veil Mineral Primer is the best of the best.

The hero product promises to create a smooth, even canvas for make-up, and completely banish ‘redness, minimise the appearance of pores, fine lines and wrinkles.’

What’s more? It is oil-free, contains SPF 15 and is waterproof too. Not to mention the fact that it is completely vegan-friendly, like 80 percent of Hourglass products (the company also prides itself on being a cruelty-free brand).

As if the sales figures didn’t speak for themselves enough, the primer is also the recipient of hundreds of rave reviews from happy customers.

One five-star review on the Cult Beauty website read: ‘My experience with this product has been incredible. For my mixed skin type, it’s great. It moisturises and controls shine with a base on top, well at least with the BB and CC creams.’

Similarly, another customer insisted that it was perfect for pores and oily T-zones, writing: ‘Really good primer.. keeps my pores area matte all day long,’ while another said it was ‘the best primer I’ve tried so far. Leaves an incredible veil on the skin.’

High praise indeed!