It’s fair to say, Holly Willoughby is one busy lady. Not only does she regularly present This Morning and Dancing on Ice every year, but she’s also released a beauty book called Reflections and launched her own lifestyle brand, Wylde Moon, within the past year. Well, there’s another string to her bow now, because presenter-come-businesswoman Holly Willoughby has also released her very first perfume.
The fragrance has been launched as part of Wylde Moon, which Holly previously said is an ’embodiment of me reaching a stage in life where, although I have lots of experience, I still don’t fully know who I am’. On the website, you’ll find curated content surrounding Holly’s beauty, fashion and lifestyle recommendations. Plus, there’s a monthly mood board and a podcast where she chats to celebrity guests about phases of their life according to the phases of the moon.
Holly announced the news of her perfume via Instagram, looking as lovely as ever dressed in an extravagant ball gown.
‘It’s here! My very first perfume (borrowed from) The Wild @wyldemoon,’ she wrote in the caption. ‘We can’t take from Mother Nature, but we can borrow a little of her magic here and there…(borrowed from) The Wild enlivens the senses with notes of Bergamot, Geranium, Blackcurrant, Jasmine, Rose and Mint.’
Holly also said she has been wearing the perfume every day since her and her team created the perfect scent. The fragrance has a ‘multi-sensory’ feel to it that’s been inspired by nature and blended to ‘capture the evocative aroma of a wild country garden after rainfall’.
Teasing her first ever perfume, Holly also told fans the scent would ‘energise and enliven’ their senses. We’re intrigued, and we’re certainly not the only ones.
Fans commented on the post, saying how they couldn’t wait to try the fragrance. One person wrote: ‘Ordered! The notes sound stunning – can’t wait!’
Another follower said: ‘That sounds like a wonderful combination of scents!’