The ‘Holly Willoughby effect’ is a well documented phenomena in the sartorial world – the TV presenter need only wear something once for it to sell out within hours of posting her daily #outfitoftheday on Instagram. One outfit in particular that grabbed the attention of her fashionable followers was one she wore back in March this year.
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I woke on Tuesday at 4am and could hardly breathe. I was sweating (and, post-menopausal that I am, I never sweat) and racked with worry. I grabbed my hair, put my head in my hands, and said out loud, ‘What am I doing? What was I thinking?’