This shirt from Holly Willoughby’s denim edit is selling out fast already

Holly Willoughby’s collaboration with high street retail giant Marks & Spencer has gone from strength to strength since the TV presenter and style hero was first announced as a brand ambassador back in September 2018.

M&S

Western Denim Shirt, £32.50, Marks & Spencer

And following two successful edits, Holly is back with her third instalment – a new denim edit of dreams.

Perfectly fit for the spring summer season ahead, Holly’s edit is made up of 14 pieces full of must-haves items. We’re talking everything from zip-front boilersuits and button-through skirts, to trendy contrast coloured bags, shoes and buckle belts.

But there’s one particular item that customers simply can’t get enough of – a Western-inspired frill-detail shirt which has been flying off the shelves in almost every size since the launch. And to be fair, looking at it we can definitely see why it’s proved so popular.

M&S

Denim Ruffle Shirt, £32.50, Marks & Spencer

‘I love the frills on this shirt – they make it feel quite girly,’ Holly said of the piece. ‘Plus, you can rock the double denim trend by wearing it with jeans or a denim skirt.’

‘This edit has been really fun to pull together,’ she added. ‘I have always loved the simplicity of a denim dress and I live in a high-waisted skinny jean at the weekend.’


Denim Midi Shirt Dress, £49.50, Marks & Spencer

‘I am a huge fan of wearing different denim pieces together – effortless but with a cooler edge. If top-to-toe denim isn’t for you, add a crisp white tee and a simple ankle boot, for a classic look that will see you through season after season.’

As well as being practical, Holly’s denim edit is also affordable. Breton tops from the edit are priced at just £8.50, while the most expensive item in the edit are the boiler suit, pictured below, and a pair of Western leather boots, at £55.

M&S

Pure Cotton Utility Jumpsuit, £55, Marks & Spencer

Holly took to Instagram to announce the new launch to her 5.2 million loyal followers, saying: ‘My Dreamy Denim Edit with @marksandspencer has just landed and features 16 fabulous pieces. Denim is key in my wardrobe and within this little lot is something for everyone…Available online and in selected stores now👖More over at @marksandspencer or link in bio #HollysMustHaves 💙 xxx’