Holly Willoughby is wearing this British dress brand on repeat

As we pull on the same pair of trackies for the third day in a row and consider wearing jeans as pushing the boat out (thanks lockdown), we can still count on one person to bring her sartorial A-game every day, and that’s Holly Willoughby.

The This Morning presenter is still going strong with her joyful and uplifting wardrobe choices every day, keeping up with her usual enviable style full of brightly coloured and (often) florally-patterned midi dresses.

Holly Willoughby
Instagram / @hollywilloughby

But there’s one brand in particular that’s been catching Holly’s eye recently, and it’s a British high street brand, too. It seems that Holly is particularly loving shopping at Ghost at the moment (online and contact-free, of course). From the beautifully feminine cut of their dresses to the sumptuous colour palette and gorgeous floral patterns they’re decorated with, it’s not hard to see why Holly gravitates towards the brand.

And she’s not the only celeb with a penchant for Ghost either – Kate Middleton was recently spotted in a gorgeous blue Ghost number to take part in #ClapForOurCarers and she’s worn the brand on several other occasions in the past, too. Other famous fans include Nicole Scherzinger and Emily Ratajkowski, plus pretty much every fashion editor and style influencer worth their salt.

Scroll on for Holly’s best fashion moments in Ghost and our edit of the best picks to copy her fabulous style. As always, whatever Holly wears often sells out fast (a trend known by many as the ‘Willoughby effect’), so some dresses have unfortunately already disappeared off the virtual rails, but there are still plenty with stock to shop now.

Holly Willoughby’s favourite Ghost dresses

white Ghost top
Ghost

Daisy top, £95, Ghost

blue Ghost dress
Ghost

Jenna dress, £84, Ghost

black Ghost dress
Ghost

Lili dress, £179, Ghost

red Ghost dress
Ghost

Marley dress, £120, Ghost

pink Ghost dress
Ghost

Flo dress, £120, Ghost

red Ghost dress
Ghost

Alina dress, £129, Ghost

red Ghost dress
Ghost

Fleurette dress, £129, Ghost

black Ghost dress
Ghost

Joy dress, £95, Ghost