Holly’s £19.99 floral dress is the perfect wardrobe pick-me-up

It’s a fact well documented that when Holly Willoughby wears something, most of the nation wants to wear it too – and we’ve got a sneaking suspicion that her latest outfit will fly off the virtual rails with even more enthusiasm than most.

Why? Well, first and foremost, it’s a classic LBD with a chic round neck, subtly puffed shoulders and a vintage-inspired purple and yellow floral print – a staple piece that will slot in well to any wardrobe. But secondly, you can also snap it up for less than £20.

The dress is from Reserved, an affordable brand that Holly has been quietly championing for months, alongside favourites like British brand Ghost and high street names including & Other Stories.

While it stocks all a vast range of womenswear, from jackets and coats to footwear and accessories, the dress category is where Reserved truly shines, offering hundreds of trend-led pieces for £30 or less.

Stock moves quickly and rotates with both the seasons and the most up-to-the-minute styles – right now you’ll find puff sleeves, pastels and tiered hems galore – so it’s definitely one to add to your radar when you’re in need of a sartorial lift.

holly Willoughby reserved dress

Holly’s particular dress is part of a site-wide seasonal sale, bringing its original RRP of £29.99 to an even more reasonable £19.99. You can, of course, buy now and wear bare-legged like Holly herself to soak up what’s left of the summer sun, but we also love this shape over opaque tights and ankle boots when cold weather returns – you really can wear it all year round.

Unsurprisingly, the look won the This Morning presenter plenty of applause from viewers: ‘that dress is freaking adorable!’ one exclaimed on Instagram, while another agreed: ‘lovely dress Holly, you always sparkle!’

Holly Willoughby floral Reserved dress

Floral Dress, £19.99 (was £29.99), Reserved

Want to earn your own batch of compliments? Hop over to the Reserved website now before the rest of the Willoughby fan club races ahead of you – availability is already looking low, so don’t miss out!