The site where EVERYTHING is £10 or less – and Holly Willoughby is a fan

Holly Willoughby has become this summer’s style icon, nailing hot weather dressing on This Morning, while championing the best bargains on the high street. Her latest hit? A frilled leaf print dress that cost just £8. And it’s from an amazing site we hadn’t heard of before.

10STORE.com is a discount online fashion brand, where all styles retail for £10 or under all year round. Yep, it’s a bargain lover’s paradise – and as Holly has proven, you can find some real winners on there if you look hard enough. (Think of it like a virtual TK Maxx – or Primark without the mountains of messy clothes and massive queues at the till).

New stock is added weekly – but sells out fast. Unfortunately Holly’s leaf print dress has already been snapped up (that’s the power of a Willoughby-endorsed product), but there are still loads of brilliant summer dresses to be bought. Our favourites include the Polka Dot side tie dress (£8) and the Tropical Print maxi (£10).

It’s the perfect shopping destination to pick up cheap and cheerful pieces to get you through a heatwave or holiday – when you don’t want to be investing in expensive clothes you won’t get much wear from, or that are going to end up stained with fake tan and sun cream.

They do shoes and accessories, too. While you won’t be finding any real leather, you will be able to find perfectly nice espadrilles and sandals for a fiver – so if they get trashed on the beach it won’t break your heart, or your bank balance.

Even better – they currently have a deal on, where you get free shipping if you spend £30 or more. Happy shopping!