Everyone on Instagram is obsessed with this new H&M collab

Today’s the day – the Vampire’s Wife H&M collaboration has dropped, and oh, what a collection it is. Perfectly capturing the essence of the coveted designer line, there’s lace, velvet and glamorous gothic touches aplenty. And it’s little surprise that most of it has already sold out in a matter of hours.

The Vampire's Wife x H&M cape

The edit surely would have garnered enough popularity of its own thanks to the Vampire’s Wife’s existing celeb clout (everyone from Kate Middleton to Sienna Miller to Alexa Chung has been spotted in its iconic pieces in the past). But let us not forget the power of Instagram – H&M cleverly gave some of our favourite influencers and celebs a preview of the collection, making us all the most excited for the drop.

One of the most popular items has to be the £34.99 Bow Velvet Dress, a great piece for party season that ticks TVW’s hallmarks – puffed shoulders, ruffled hems and dramatic draped sleeves are all present and correct.

H&M x Vampire's Wife velvet mini dressBow Detail Velvet Dress, £34.99, H&M

But the real pièce de résistance appears to be the swoopingly romantic cape, a £24.99 celebration of all things metallic, lace and organza. While we might not have anywhere fancy enough to wear it at the moment, the cape is still the star of the show on social media – even presenter Laura Whitmore has managed to get her hands on one to sparkle through the next few months in.

H&M Vampire's Wife lace cape

Lace Cape, £24.99, H&M

If you’ve missed out on the frenzy of the initial online launch, all is not quite lost – it’s still worth making a trip to your local store to see if any of the sellout dresses are still hanging on the rails, and you can still get your hands on some of the accessories, including the jewellery and on-trend oversized collar, on the H&M website.

In the meantime, here’s a few more styling ideas from more of Instagram’s biggest accounts – if you do manage to track down a piece, you’ll have no shortage of inspiration for pulling an outfit together!