We’ve got a question for you: how much pink is there in your current wardrobe? Even if you answered little to none, we suspect that you might be tempted to change that in light of one particular pink H&M dress that’s sweeping social media as temperatures continue to soar.
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It’s PINK day! 💖Waaay back at the beginning of lockdown @talliwall and I started the #instarainbowchallenge it was such a wonderful way to stay connected and get creative with colour. It’s such a mood booster. So on Wednesdays I wear PINK 💗💗💗and would love you to wear something pink too and let me know if it does give you a mid week mood boost 🥰 although it’s going to be sweltering today I’m not sure how long I’ll last in this dress that was kindly gifted @hm – Pr gift and it’s on sale from tomorrow 💕 #onwednesdayswewearpink
The floaty, feminine dress is the perfect outfit to beat the heat in – its puffed sleeves, tiered hem and oversized silhouette not only tick all of the current trend boxes, but also make it an effortlessly breezy outfit for days when the mere thought of slipping on a pair of jeans will break you out in a sweat.
If you want to take in the volume a little, you can simply add a waist belt or sling over a crossbody bag to taper the centre of the design around your waist, but it’s definitely not a necessity, as it looks just as chic undone.
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A nova coleção Conscious da @hm chama por nós 🙌 Composta por vestidos incríveis feitos a partir de materiais reciclados ou fontes sustentáveis como este que estou a usar de algodão orgânico 🤗 E como se não bastasse 10% das vendas desta coleção nas lojas revertem para o Covid-19 Solidarity Response Fund 💗 #LetsChange #HMxME #pub
The dress has already been spotted on a number of influencers including Zeena Shah, Debbie Le, and Sarah Tankel Ellis of WeAreTwinset, all of whom have given us major styling inspo and giving the piece maximum social media clout.
However, what really makes the H&M pink dress special is that it doesn’t just look good: it does good, too. It’s part of the brand’s new recycled and sustainably sourced dress collection (from which you can view more equally beautiful designs here), part of the store’s commitment to taking a circular approach to how its fashion is made and used.
The majority of the pieces in the edit are made from entirely recycled or sustainably sourced materials, including organic cotton, Tencel and recycled polyester.
H&M has dubbed it ‘a collection of dresses for today, made in materials for tomorrow’ – and with a £19.99 price tag on top of all of this great stuff, it’s not hard to see why the team is onto such a winner with this one.
However, if you really can’t bring yourself to think pink, we get it – and all is not lost if you still covet the dress’s signature shape.
H&M also has a very similar black dress on its website right now, which, although slightly more expensive at £24.99, is still very much worthy of summer wardrobe staple status. Happy billowing!