H&M‘s Recycled Denim Collection has just launched – and it’s got a laidback 90s vibe. With consumers becoming increasingly concerned about how and with what their clothes are being made, this represents an important milestone in the high street brand’s history.
Made from 100% recycled fabrics, threads, labels and pocketing and partly out of recyclable zippers and trims, the collection is aiming to make H&M clothes sustainable while still having the style credentials that they are so well known for. Everything has been considered, even the washing technique is designed to have a low environmental impact and is free from harmful chemicals that might be detrimental to local ecosystems.
The 10-piece collection is bursting with a Fresh Prince of Bel-Air nostalgia, and includes baggy jeans, loose straight-leg jeans, a trucker jacket, an oversized overshirt, a bucket hat and a shopper. Each of the designs is inspired by the laid-back coolness of the 1990s with looser silhouettes, making for a comfortable, wearable fit. The collection can be teamed with baggy T-shirts and statement trainers with a sassy, urban look.
There are plenty of nice design touches, with patchwork details, trims and denim washes, in a range of hues, including vintage light blue, vintage black, cool grey and normcore mid-blue.
The 100% recycled fabrics used in the collection include pre-consumer recycled cotton from industrial waste cuttings, post-consumer recycled cotton from collected garments and recycled polyester. The accessories in the range are made entirely from materials that have been cut and reused from production rejections.
The H&M Recycled Denim collection is on sale with selected pieces in-store and the entire collection online at hm.com.