H&M launches its Recycled Denim Collection

H&M‘s Recycled Denim Collection has just launched – and it’s got a laidback 90s vibe. With consumers becoming increasingly concerned about how and with what their clothes are being made, this represents an important milestone in the high street brand’s history.

H&M Recycled Denim Collection
H&M Recycled Denim Collection

Made from 100% recycled fabrics, threads, labels and pocketing and partly out of recyclable zippers and trims, the collection is aiming to make H&M clothes sustainable while still having the style credentials that they are so well known for. Everything has been considered, even the washing technique is designed to have a low environmental impact and is free from harmful chemicals that might be detrimental to local ecosystems.

The 10-piece collection is bursting with a Fresh Prince of Bel-Air nostalgia, and includes baggy jeans, loose straight-leg jeans, a trucker jacket, an oversized overshirt, a bucket hat and a shopper. Each of the designs is inspired by the laid-back coolness of the 1990s with looser silhouettes, making for a comfortable, wearable fit. The collection can be teamed with baggy T-shirts and statement trainers with a sassy, urban look.

There are plenty of nice design touches, with patchwork details, trims and denim washes, in a range of hues, including vintage light blue, vintage black, cool grey and normcore mid-blue.

The 100% recycled fabrics used in the collection include pre-consumer recycled cotton from industrial waste cuttings, post-consumer recycled cotton from collected garments and recycled polyester. The accessories in the range are made entirely from materials that have been cut and reused from production rejections.

The H&M Recycled Denim collection is on sale with selected pieces in-store and the entire collection online at hm.com.