H&M is well known for its big name designer collaborations, including most recently TOGA Archives, Diane von Furstenberg and Simone Rocha (and not forgetting the upcoming Iris Apfel collection). But the high street giant’s collaborations with lesser-known names are just as worth getting excited about.
Such as the H&M Home collection that launched today, ‘For the Love of Art’, which has been created in collaboration with three female artists: Brunna Mancuso, Diana Ejaita and creative duo Sacrée Frangine (made up of childhood friends Célia Amroune and Aline Kpade).
Comprising 16 pieces of homeware, including art prints, ceramics, blankets and cushions, each artist has put their signature artistic flair into a household object to create a capsule collection of beautiful and unique pieces for the home.
Based in their studio in Paris, Sacrée Frangine use minimalistic illustrations in warm colours to depict the beauty of sisterhood, motherhood and womanhood.
They said: ‘Our pieces in the collection are gentle reminders to take time. Take time to dream, to contemplate a beautiful landscape, to smile, to spend time with people you love or miss.’
Based in São Paulo, Brazil, Brunna Mancuso creates beautiful portraits using various techniques, such as watercolour, gouache and acrylics.
‘We are so powerful and delicate at the same time,’ Brunna said. ‘I like to explore that in my work through the expressive brush strokes, the textures, the shapes and colours. I’d love it if every woman on the planet felt as confident as the women I paint.’
For Italian-Nigerian artist Diana Ejaita, her use of bold silhouettes in dramatically contrasting colours is vibrant and unique.
‘For this collection, I was thinking of people being in dialogue with the environment; messages that inspire us to make choices in respect of nature. I think these types of reflections are fundamental nowadays,’ Diana said.
See our favourite picks from each artist below and shop the full H&M Home artist collaboration online now.