H&M is a universal favourite for a number of reasons.
The global Scandinavian brand is not only excellent for day-to-day wardrobe essentials and trendy catwalk-inspired seasonal looks, but it is also purse-friendly enough for the masses to enjoy. And, arguably most impressive of all, it has always been at the forefront of sustainable high street fashion.
Since debuting its Conscious Collection back in 2012, the retailer has gone from strength to strength in promoting sustainability and style as one, and its latest edition to the range is further proof.
The new 2019 Conscious Exclusive range is a spring/summer dream, featuring everything from bold tropical prints such as plant and tree-inspired dresses, to chic evening ensembles and a selection of standout co-ords.
Best of all? The theme of the entire collection is ‘healing crystals‘, meaning you can expect a beautiful colour palette including a soft lavender, aqua blue and petrol blue as well as the colour of the year, coral, to name a few.
While you’d never guess it by looking at the items, the Conscious Collection has been made using impressive sustainable items such as Piñatex®, a leather alternative made from pineapple leaves, BLOOM™ Foam, made from freshwater algae biomass, and Orange Fiber, made from the citrus fruits peel. But these innovative materials aren’t a first for H&M; the brand is renowned for using unusual stuff such as discarded candlesticks and fishing nets to create their collection.
‘The Conscious Exclusive Spring 2019 collection is the perfect mix of glamour and effortless style,’ H&M said in a press release. ‘Inspired by the wonders of planet Earth, the collection explores the healing power and beauty of nature, while also embracing technology and innovation in the development of sustainable materials and processes, for a more sustainable fashion future.’