Snickers and Mars bars are about to become much healthier

Last week, it was revealed that eating chocolate during the winter is actually good for you – and now, to make the (admittedly already quite enjoyable) task of eating it even better, Mars has announced the launch of a new, healthier version of their classic Mars and Snickers chocolate bars.

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Now, some of you may think that the words ‘healthy’ and ‘chocolate’ don’t belong in the same sentence. You may even be worried that Mars are planning to fiddle with the recipe for your favourite chocolate bars – but hear us out.

From January 2019, the global confectionery company will be creating new versions of the Mars and Snickers bars with less sugar and more protein, in an attempt to help address high obesity rates without compromising their popular tastes.

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Both bars are going to contain 10g of protein and up to 40% less sugar, with Mars ‘More Protein’ containing 17.5g sugar per bar (which is 40% less than what it contains now) and Snickers ‘More Protein’ containing 14.1g per bar, a 30% reduction. But rest assured, the company promises that the original taste will remain the same.

The news is the first step taken by the company to create healthier alternatives to their famous chocolate bars. Next year, they’re set to launch a new lower calorie range including healthier Twix, Milky Way Crispy Rolls and Ripples, with each bar containing less than 100 calories.

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Mars’ UK boss, David Manzini, is the man behind the move. Speaking to The Grocer, he said: ‘There is an appetite for novelty, for innovation, new tastes and products, which is higher than in the past. ‘

‘I do believe we have a role and responsibility to play, which is why we’re bringing out this proposition and why we’re going to continue working. It is a challenge the Government and the country are facing and we need to support it. It is not a business opportunity but a business responsibility.’