Ever walked into a River Island store and wished that it had an equally stylish, but slightly more sophisticated big sister?
Well, that wish has just come true, because the brand has announced the arrival of Harpenne, an entirely new line designed to help women ’embrace their sense of style and feel confident, no matter what their age.’
Owned by River Island Global Holdings, but a separate brand and aimed at a different customer, the new launch offers timeless pieces in flattering fits for all body shapes, ‘tapping into a lifestyle of women who are rediscovering themselves and are embracing their sense of style’.
The A/W 19 collection, which is less about chasing trends and more about classic silhouettes, will initially have 120 pieces, with new items added weekly, and some limited-edition lines made in small quantities. Just like River Island, it will be affordable – the entry price point is £25 for a top, with dresses costing between £60-100.
Fiona Lambert, Managing Director of Business Development at River Island who has seen previous success at Next and George at Asda, says: ‘Harpenne was created after noticing a huge gap in the market, we want to give the forgotten customer a voice.
‘The pieces within the collection are inspired by culture and individuality. Aimed at women with attitude, Harpenne wants to revolutionise the retail offering so all women can embrace their sense of style and feel confident, no matter what their age.’
‘Harpenne is built on the foundations of instilling confidence with a collection that has attention to detail, inspired by a European flair and femininity,’ a spokesperson for the brand added in a release.
Intrigued? You don’t have long to wait, as the first drop will be available online from September. If you want to be among the first to shop, you can sign up for exclusive pre-launch access at harpenne.com.