Happy birthday Dior: Marking the 70th anniversary of the legendary fashion house

By YOU magazine Fashion




The New Look in 1947 put Christian Dior on the fashion map, but the designs that followed – with their dramatic silhouettes achieved through elaborate underpinning and clever tailoring – cemented his supremacy. Dior wrote that his dresses, ‘gave the bust prominence and breadth, at the same time respecting the natural curve of the shoulders’




Dior’s A/W 54 collection was all about the ‘H Line’ – a hip-based silhouette. Gowns were cut high on the chest with draping under the waist to create ‘a long bust resting on the hips’. After Dior’s death in 1957, the label continued with Yves Saint Laurent as artistic director




Jungle-print silk pyjamas trimmed with feathers were one of the standout pieces from the African-influenced S/S 67 collection by then creative director Marc Bohan




With its delicate stripes and fluid pleated skirts, Vogue hailed the label’s S/S 73 collection as ‘simple, very sophisticated… ultra feminine’




The dramatic masquerade theme of the A/W 88 show landed Dior the Golden Thimble prize for the best haute couture collection of the season




For A/W 97, supermodel Jodie Kidd lit up the catwalk in Shanghai- calendar-girl-inspired designs by Dior’s then creative director John Galliano




Galliano’s A/W 07 show channelled the 40s, drenching its silhouettes in a bold and bright palette of pistachio, purple and electric blue




To mark Dior’s 70th anniversary, current creative director Maria Grazia Chiuri sent models down the S/S 17 runways in delicate powdery colours and flowers pressed inside layers of tulle