Happy birthday Dior: Marking the 70th anniversary of the legendary fashion house

By YOU magazine Fashion

 

1940s

 

The New Look in 1947 put Christian Dior on the fashion map, but the designs that followed – with their dramatic silhouettes achieved through elaborate underpinning and clever tailoring – cemented his supremacy. Dior wrote that his dresses, ‘gave the bust prominence and breadth, at the same time respecting the natural curve of the shoulders’

 

 1950s

 

Dior’s A/W 54 collection was all about the ‘H Line’ – a hip-based silhouette. Gowns were cut high on the chest with draping under the waist to create ‘a long bust resting on the hips’. After Dior’s death in 1957, the label continued with Yves Saint Laurent as artistic director

 

1960s 

 

Jungle-print silk pyjamas trimmed with feathers were one of the standout pieces from the African-influenced S/S 67 collection by then creative director Marc Bohan

 

 1970s

 

With its delicate stripes and fluid pleated skirts, Vogue hailed the label’s S/S 73 collection as ‘simple, very sophisticated… ultra feminine’

 

1980s

 

The dramatic masquerade theme of the A/W 88 show landed Dior the Golden Thimble prize for the best haute couture collection of the season

 

 1990s

 

For A/W 97, supermodel Jodie Kidd lit up the catwalk in Shanghai- calendar-girl-inspired designs by Dior’s then creative director John Galliano

 

 2000s

 

Galliano’s A/W 07 show channelled the 40s, drenching its silhouettes in a bold and bright palette of pistachio, purple and electric blue

 

2010s

 

To mark Dior’s 70th anniversary, current creative director Maria Grazia Chiuri sent models down the S/S 17 runways in delicate powdery colours and flowers pressed inside layers of tulle