The meteoric rise of the video-sharing platform TikTok has not only had quite the impact on our scrolling habit but also on the nation’s shopping and even eating habits over the past 12 months. From the wrap hack that blew people’s minds during lockdown to the Primark bronzer that shoppers swear is as good as Chanel, we’ve made a number of discoveries through TikTok and now we’re turning out attention to the hair products that TikTok users swear by.
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Oh dear. I don’t know why I did this, rashly, the evening of 29 February. Leap Day. I took a leap. Maybe because I have a completion date on the vicarage looming and I need help, someone to share it with, and who is willing to change light bulbs*, heave boxes and dog-sit. Cook.