The hair products that shoppers on TikTok swear by

The meteoric rise of the video-sharing platform TikTok has not only had quite the impact on our scrolling habit but also on the nation’s shopping and even eating habits over the past 12 months. From the wrap hack that blew people’s minds during lockdown to the Primark bronzer that shoppers swear is as good as Chanel, we’ve made a number of discoveries through TikTok and now we’re turning out attention to the hair products that TikTok users swear by.

Whether it be an overnight mask or a hairdryer brush, there are a number of ‘star’ brands and hair products that TikTok users love and for very good reason. So, without further ado, here are some of the best so that you can discover them for yourself too…

Shea Moisture

62 million video views on the #sheamoisture hashtag on TikTok

WHAT IS IT? Shea Moisture products use all-natural ingredients such as Jamaican black castor, Manuka oil, Raw Shea Butter and 100 per cent coconut oil to deliver deep nourishment and ultimate care.

The brand’s real USP though is its passion and expertise in curly, wavy, coily and kinky hair. Looking for products that promise long-lasting moisture, curl definition, stronger and faster-growing hair? Look no further.


Posting the next 4 steps asap 🙂 #hairtransformation

♬ Peaches – Justin Bieber

WHY IS IT TRENDING?  Shea Moisture first came to our attention via TikTok user Lilly Van Brooklyn who has transformed her locks by switching to sulphate-free products such as Shea Moisture, using pre-wash oil masks and washing her hair with rice water.

Countless users are now turning to the brand’s products, however, as part of their hair journey, particularly those following the #curlygirlmethod.

WHAT TO BUY: It’s worth figuring out your hair and curl type first but Lilly swears by the brand’s Curl & Shine line.

 Shea Moisture Coconut & Hibiscus Curl & Shine Shampoo, £7.33, Boots

Heatless Curls

564 million video views on the #heatlesscurls TikTok hashtag alone

WHAT IS IT? Many TikTok users have used lockdown to experiment with different methods of curling their hair without heat. Methods include sleeping in a headband, hair rollers, silk ribbons and even towels.


When I say you guys NEED to try this… #heatlesscurls #diycurls #sockcurls #foryou #PepsiApplePieChallenge

♬ Levitating – Dua Lipa

WHY ARE HEATLESS CURLS TRENDING? It’s no surprise that styling your hair with heat causes long-lasting damage but now TikTok users have discovered they can achieve the same bouncy blowdry without heat and overnight.

WHAT TO BUY: There are tons of products on the market but many users swear by using a silk ribbon such as the one below.

The Silk Heatless Curl Kit, £38, Silkenberry

Revlon Hair Dryer Brush

116.4 million video views on the #revlonhairdryerbrush hashtag on TikTok


IM FUMING I DIDN’T GET IT EARLIER ? #fyp #revlonhairdryerbrush #hair #blowdry

♬ Party With A Jagaban – Midas the Jagaban

WHAT IS IT? A hair dryer and volumising brush in one affordable and easy-to-use tool.

WHY IS TRENDING? Beauty enthusiasts on TikTok simply can’t believe how easy it is to give themselves a salon-worthy blow dry with minimum effort. And the best bit? It appears to work on a variety of hair and curl types.



Revlon One-Step Volumizer, £44.68, Amazon

L’oreal Wonder Water

31.3 million video views on the #wonderwater hashtag on TikTok

WHAT IS IT? L’Oreal Wonder Water is designed to be used two to three times a week in the shower in place of a conditioner. The product uses patent-pending lamellar technology to penetrate the hair fast and seal cuticles and, in turn, restores the hair’s strength and elasticity for smoother, shinier, softer, glossier and healthier hair.

WHY IS TRENDING? Everyone on TikTok loves a ‘before and after’ and what is more satisfying than a product that works in 8-seconds flat thanks to the super-fast working formula and lamellar technology.