Last month, Gwyneth Paltrow kicked off the new decade with a surprising product launch for her lifestyle brand, Goop. In fact, it was so bizarre that it not only made headlines but became a viral talking point on social media. It is of course, her infamous vagina candle.
Well despite the controversy, it looks like the sellout candle –which flew out of stock almost immediately after launching – is coming back.
The candle, named ‘This Smells Like My Vagina’ will soon be restocked on the Goop website following the crazy demand that followed the initial launch, and it wasn’t just fans snapping it up. It is rumoured that even Elton John purchased a few in bulk. So what exactly is it all about?
As described by Gwyneth and the brand, candle is a ‘funny, gorgeous, sexy, and beautifully unexpected scent’ with ‘geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed.’ They also states that the aim of it is to ‘put us in mind of fantasy, seduction, and a sophisticated warmth.’
While it isn’t available to buy just yet, perfumer Douglas Little, who worked on the candle with Gwyneth, recently revealed that they have ordered some more stock as a response to weeks of being hounded by customers desperate to get their hands on it.
Speaking to The Cut, he said: ‘We have been hounded and stalked by so many people. I saw the candle being sold on eBay for a ridiculous price. Elton John bought a ton of them. Like a lot. Like, a lot a lot. He’s a fan.’
Priced at $75 (£58), the candle certainly isn’t the most purse-friendly buy. But considering how popular it is, having it will be like collecting gold dust so if you’re keen, you’ll need to be on the lookout from now until the restock is confirmed.