Can a bag save the world? That’s just one of the questions that the brands below are asking and answering, however uncomfortable, this World Earth Day. From making ambitious pledges to the planet to committing themselves (and a portion of the profits) to charity, these are just a handful of brands taking steps in the green direction today and the other 364 days of the year.
By Rotation was created to transform the way we consume fast fashion and encourage us to lend, rent and rotate the clothing already in our wardrobe instead.
Unlike other rental models, By Rotation does not buy any of the inventory so avoiding adding more items to circulation and the existing £140 million worth of textile waste that goes to landfill every year.
This year, By Rotation has also introduced an Impact Scale on its app that tracks positive savings made by renting rather than buying. Each item is given an environmental impact score so that users are empowered by their choice to rent.
Bloom & Wild
Every day is World Earth Day at Bloom & Wild where they offset off of their carbon emissions, use 100 per cent recyclable letterbox packaging and send zero waste to landfill.
But, this year, Bloom & Wild are working even harder to reduce carbon emissions by 8% per bouquet and are partnering with the Bee Friendly Trust to help protect the bees and educate and inform customers on how important pollinating bees are to the environment.
To mark Mulberry’s 50th anniversary year, the brand has announced the launch of their Made to Last Manifesto. Born from the question, ‘Can leather ever be sustainable?’, the brand has made an ambitious commitment to transforming its business into a circular model by 2030.
What does that really mean? The brand is set to pioneer a ‘farm to finished product’ supply chain, develop the world’s lowest carbon leather, achieve net-zero carbon emissions by 2035, extend the life of Mulberry products through restoration, buyback and resell any Mulberry bag and extend their commitment to being a Living Wage employer. Phew!
As of this World Earth Day, jewellery brand Missoma is set to become the first of its kind to calculate and offset carbon in real-time from its deliveries and returns using climate tech platform Vaayu.
Compensating for carbon emissions which cannot be avoided, Missoma are using climate solution platform CHOOOSE to support Tampbopata-Bahuaja Biodiversity Reserves, Chyulu Hills REDD+ and Southern Cardamoms REDD+ in sustainable forest management and land-use projects that protect natural ecosystems and wildlife.
A certified B-Corp, carbon net-neutral and zero-waste business, Baukjen has long been a force for good.
Now, with plastic-free and 100 per cent biodegradable packaging and at least 90 per cent of fabrics and fibres responsibly sourced, the brand is championing slow fashion and launching a rental program for UK customers who will be able to rent Baukjen pieces from 2 weeks to 1 month.
For every order placed on Baukjen and sister maternity brand Isabella Oliver, one tree will be planted in partnership with Eden Reforestation Projects.