Glossier bestsellers: The most popular products from the Insta-famous beauty brand

If you’ve scrolled through Instagram even once in the last 12 months, you’ll have seen a Glossier product. The millennial-favourite brand has developed something of a cult internet status since it launched in the UK in 2017, and anyone in the world of beauty will undoubtedly be able to reel off a list of their holy-grail favourites in seconds.

As of last week, its London pop-up is finally giving the UK public the chance to play with the products in person – but if you want to narrow down your shopping list before you visit, or can’t make it to the capital before it closes, you might be interested to know that there are certain products in the line that are even more popular than most.

Whether you’re new to the line or want to expand your existing collection, here are the top 10 Glossier bestsellers (in no particular order) that customers know, love and purchase on repeat. How many have you already tried?

10 Glossier bestsellers to add to your next order

Boy Brow

glossier bestsellers boy brow

Boy Brow Grooming Pomade, £14, Glossier

A creamy wax that’s based on traditional hair pomades, Boy Brow makes it effortless to create that on-trend ‘fluffy brow’ look. Just a few strokes of product subtly thickens each hair and slicks it into place without looking stiff or overworked – it’s little wonder that last year one sold every 32 seconds.

Cloud Paint

glossier bestsellers cloud paint

Cloud Paint, £15, Glossier

Cloud Paint’s dreamily-light formula has graced the cheeks of names including Reese Witherspoon, Chrissy Teigen and Beyoncé in the past, and with good reason. Inside each painterly tube is a buildable gel-cream hybrid that gives a natural flush of colour; there’s a choice of six shades, from soft peach to deep berry.

Lash Slick

glossier bestsellers lash slick

Lash Slick Film Form Mascara, £14, Glossier

If you need a good, reliable mascara that lengthens and curls in one swoop, look no further that Lash Slick. The flexible wand means you can create a jet-black fluttery effect without a clump in sight.

Milky Jelly

glossier bestsellers milky jelly

Milky Jelly Cleanser, from £8, Glossier

Hypoallergenic, non-comedogenic, PH-balanced, dermatologist and opthamologist approved – Milky Jelly ticks every box when it comes to a gentle yet effective cleanser. It removes make-up and daily grime with ease, and the subtle rose water scent makes it a treat to apply, too.

Balm Dotcom

Glossier bestsellers balmdotcom

Balmdotcom, £10, Glossier

Balmdotcom is a lip balm, but it’s so much more than that – the cult multipurpose skin salve can be dotted on as a highlighter, used to tidy up brows or even rubbed into cuticles to keep them moisturised. Keep your eyes peeled for flavours as they drop: Mango and Berry arrived most recently and have already become firm favourites.


glossier bestsellers future dew

Futuredew, £23, Glossier

Glossier operates on a ‘skin first, make-up second’ philosophy, which is why products like Futuredew are crucial. The oil-serum hybrid uses plant-based extracts to brighten and nourish the skin over time, as well as making a perfect base for your foundation. Use it as the last step in your routine – even post-SPF.

Gen G

Generation G, £14, Glossier

The words sheer and matte don’t often collide in the world of beauty, but Glossier’s Gen G lipsticks make it happen, and in a very good way. From a dab of colour to full coverage, the buildable pigment is perfect for on-the-go application – try Cake for a chic nude, or Zip if you like bright, poppy red.


Bubblewrap, £23, Glossier

Eyes and lips are two of the most delicate areas on your face, which is why Glossier created one product to treat them both with the same level of care. Bubblewrap uses heavy hitters like hyaluronic acid, squalane and avocado oil to plump and hydrate, but its whipped texture is somehow still light as air.

Glossier You

glossier bestsellers you

You Eau De Parfum, £45, Glossier

Glossier may only have one fragrance, but god it’s good. Base notes like ambrette and musk blend with sparkling pink pepper and earthy iris root for a blend that smells a little different on everyone who wears it, in the best possible way. It also comes as a solid that’s perfect for popping in your holiday hand luggage.

Invisible Shield

Invisible Shield, £20, Glossier

There’s a reason skincare experts are obsessed with sun protection, but there’s also a reason many of us still skip it – creams can be thick, pore-clogging and pill under make-up, which is not ideal. But Invisible Shield is billed as ‘sunscreen for people who hate wearing sunscreen’: it’s a water-gel that feels more like a serum, with no pesky residue, but the SPF safety blanket your skin needs.