Black Friday and Cyber Monday may celebrate crazy consumer behaviour by promoting bargain buys, but the following day could not be more opposite. Giving Tuesday, the first Tuesday following the aforementioned annual days, is the national day for giving to charity.
Contrasting the hectic retail sales period, Giving Tuesday, which takes place on 27 November this year, is all about doing good deeds for charitable causes.
Originally celebrated in the US only (like Black Friday), Giving Tuesday first arrived in the UK in 2014. Since then, the special day has gone on to become one of Britain’s biggest days for charities, raising millions of pounds for good causes, according to its official website.
The day is now officially run in 70 countries around the world including Russia, Germany, Spain, Singapore, Australia and Brazil.
So how exactly does it work? Well, it’s all very simple. Each year, those who would like to participate choose a charity that they would like to support and do so in any way they want and can. Whether it’s making a personal donation, organising a fundraiser, or even just sharing a supportive post on social media, it is completely up to the individual.
— #GivingTuesday UK (@givingtuesdayuk) November 24, 2018
If you need some ideas, the Giving Tuesday website has plenty of charity partners you can chose from. In the UK, the day is organised by the Charities Aid Foundation (CAF) and supported by over 2000 businesses.
Last year, Giving Tuesday won the record for the most money raised online for charity in 24 hours with a whopping four million pounds. This year, the campaign hopes to have an even bigger impact by putting suggesting even more ideas on how you can do your bit and challenging the public to spread the word.
For those would like a quick and easy way to get involved, many charities create wishlists on their own websites or other online shopping portals for items that they need. To find the wishlists, all you have to do is type in the name of your chosen charity on Amazon, for example, and there it is.