If you lived through the noughties, you remember Juicy Couture. Those brightly coloured, diamanté-encrusted velour tracksuits dominated the wardrobes of women everywhere, from teenagers to Hollywood It-girls, but were particularly associated with the likes of Paris and Nicky Hilton, aka noughties icons.
Depending on the taste they left in your mouth, you’ll either be aghast or elated that the brand is back, with the backing of cooler-than-cool Copenhagen label Ganni, no less.
The two brands have collaborated on a nostalgia-fueled collection that looks plucked straight out of the 2000s, but is very much in-keeping with the current Y2K trend that Gen Z is particularly fond of right now.
Ganni describes the collection as ‘A future icon. Y2K diamantés meet Scandi 2.0 in this deeply nostalgic collection of logo-splashed styles.’
It continues: ‘The early Aughts aesthetic gets the green treatment with our crystal-clad capsule of organic and recycled tracksuits, figure-loving mesh dresses, and caps and tees made from 100% certified organic cotton. Shot on the streets of New York by Emmie America, GANNI X Juicy Couture is an ode to the original IT Girls. Modeled by Parker Kit Hill, Sam Welch, Lucy Rae Mcfadin, and Ebon Nights, the collection is designed for juicier figures and a new era of icons.’
There are of course a few velour tracksuit options and, whatever you think of them, there’s no denying that they still look exceptionally comfortable to lounge around in. For a slightly more subtle nod to the trend, there are logo-emblazoned T-shirts and caps that may be more your bag.
Scroll down to see some picks from the Ganni x Juicy Couture collaboration, then shop the whole collection online at ganni.com.