Shopping for new make-up is meant to be fun, but one thing that can be quite the opposite is finding the right foundation. The colour matching process can be a tiresome pain, especially if you’re ordering online.
Perhaps that’s why once we’ve found our perfect shade, many of us tend to stay loyal to the one brand that has provided us with it, be it Estée Lauder’s famous Double Wear or Mac’s classic Studio Fix Fluid.
But what if we told you that there is now a genius new website that can match you to thousands of different foundations, simply based on the exact one you already wear? Well, say hello to findation.com.
The clever site allows users to select their go-to foundation by stating the brand and the shade they use. Though one is enough, you are advised to add multiple options if you can to give an even clearer idea the shade that best suits you.
The system then uses this information to give you a number of other alternative foundations from a number of different brands that would work perfectly for you, meaning you can shop your shade online without having to worry whether it will actually match your skin tone once it arrives. Genius, right?
Findation has a plethora of brands listed on its site which means they’re likely to have your day-to-day foundation as well as hundreds of other brands you may have always wanted to shop, but hadn’t been colour-matched for yet. Plus, it covers concealers too, taking the struggle out of shopping for your base make-up completely.
So if you’re bored of your current foundation or concealer, looking for a cheaper alternative or want a different formulation to suit a new season, why not give it a go? You can take your pick between dewy or matte, full coverage or lightweight formulas, and there’s something for all price points too.