Boots is the nation’s go-to for all things beauty and health, and is known for being home to a plethora of make-up and skincare brands – from timeless names like Elizabeth Arden, to millennial favourite Benefit Cosmetics. But the company’s latest launch has caused a frenzy among the British public like no other. Any guesses as to what it may be?
Yes, Rihanna fans, rejoice, because it is none other than make-up brand-of-the-moment, Fenty Beauty. That’s right, the hit brand is officially now stocked in selected Boots stores across the country making it all the more convenient to get your Fenty fix whenever you need.
The move comes two years after Rihanna unveiled her range exclusively at Harvey Nichols, which was the only place to shop the brand in the UK, until now.
Following its official launch at Boots Westfield White City on 10 May, Fenty will be available in locations including Glasgow, Manchester, Newcastle, and Cambridge, which quite frankly, is music to our ears. But with that being said, don’t expect to see a Fenty counter at every boots store.
Instead, the brand has been rolled out at select branches. But if your local didn’t make the cut, fear not, the entire collection is also fully stocked on the Boots website.
The news broke last week when Rihanna herself made the announcement on Instagram, writing: ‘@fentybeauty is officially taking over the UK! I’m here to announce our brand new partnership with @BootsUK !! Look out for us at locations from MAY 10th !! I’m so excited, I love Boots and I love my UK fans!!! Get ready for #FENTYBEAUTYxBOOTS !!’
Along with the launch, the brand has just dropped a brand new summer collection, the Getting Hotter range, made up of beautiful pastel-coloured new eyeliners, lipsticks and lip balms.
You can also try bestsellers like the PRO FILT’R Soft Matte Longwear Foundation, which offers a great shade range and retails for £27, and the Killawatt Freestyle Highlighter, for guaranteed summer glow.