Cath Kidston is launching a collaboration with Fearne Cotton

Fearne Cotton’s quirky, individual style has won her a legion of fans who want to follow in her fashionable footsteps. If you’re one of them, you’ll be thrilled to hear that the presenter has teamed up with one of the most iconic British bands on the high street to launch her very own collection.

Cath Kidston has announced the arrival of ‘Fearne Loves’, a collaboration with the star that will span their fashion, homeware and accessories offering.

Getty Images

The limited edition launch marks the first time that Cath Kidston has ever produced a range with an ambassador, and will feature lots of personal nods from Fearne – in honour of her children, Rex and Honey, shoppers can expect sketched honeybees and t-rex’s in pride of place.

Xenia Xenophontos, Head of Communications at Cath Kidston commented in a release: ‘Fearne has been a long-standing brand ambassador and fan of Cath Kidston, so we are extremely excited to announce the collaboration. Fearne is a British style icon who perfectly encapsulates our brand values and motto, to “brighten up your day”.

‘This collection felt like the natural way for our special partnership with Fearne to evolve, and we have thoroughly enjoyed working closely with her on this exclusive collaboration. The result is a range we are all extremely proud of, and we look forward to launching it later this year.’

A preview of Fearne’s signature print. Image: Cath Kidston

‘I’m so excited to be working with one of my favourite British heritage brands,’ Fearne herself added. ‘I’ve been a fan of Cath Kidston ever since I got my first spotty table cloth from them in my first flat, so it’s been an absolute dream to design such a positive, playful range with them.’

The Fearne Loves Cath Kidston collaboration will be available in stores and at cathkidston.com from 26 October.