From premium loungewear sets to fluffy slippers and Netflix-inspired trends, the pandemic sure has impacted our wardrobes. It’s been an interesting year that’s brought about many unexpected trends that not even those most in touch with the zeitgeist could have predicted a year ago, so shopping app LIKEtoKNOW.it has pulled together a list of the top fashion searches the platform has seen throughout 2020, with a month-by-month breakdown of what we were loving when. (Hint: our at-home TV-bingeing lifestyles have heavily affected our sartorial choices this year).
2020 top search trends
The start of a new year causes a 500 per cent increase in fitness leggings.
Searches for split hem trousers rise by 1000 per cent.
Coronavirus, lockdown and pandemic are only just entering common parlance, so white boots trend with a 3000 per cent increase in searches.
The start of the UK’s first lockdown saw searches for jogging bottoms rise by 2000 per cent, following Anna Wintour wearing them.
We all sit down and watch Normal People; chain necklace searches increase by 500 per cent, following the ‘Connell’s chain’ phenomenon.
Summertime and the lockdown’s lifting… Straw hats see a 2000 per cent increase in searches.
White floral maxi dresses see an increase of 1150 per cent in searches.
Our Instagram feeds are flooded with influencers in quilted heels; searches for them increase by 7000 per cent.
Shackets – the ultimate in autumnal outerwear – see a 1000 per cent increase in searches.
Houndstooth clothing searches spike by 2900 per cent following the launch of Netflix’s Emily in Paris.
The start of a second lockdown sparks a 1000 per cent increase in searches for loungewear sets.
The bucket hat trend takes on a winter edition as the borg bucket hat sees a 1000 per cent rise in searches.
With all this in mind, LIKEtoKNOW.it has used this information to forecast some 2021 trend predictions of what we’ll all be wearing next year.
2021 trend predictions
Further rise in casual/loungewear clothing
Our year of working from home will likely spark a continued flexible approach to office working next year, which will see our love affair with loungewear continue.
Light delicate florals
Spring always brings with it florals, but after such a rocky year, light delicate buds will dominate.
As we head out and about more, we’ll look to shed the heavy layers (or heaviness of 2020?) and adopt lightweight, sheer fabrics.
2021 will be all about accepting playfulness into our wardrobes – ruffle detailing has already been a big part of the ultra feminine trend of 2020, and it will continue to reign supreme next year, too.
Bright colour blocking
Again, after a year of grey joggers, next year will see us embracing fashion in all its frivolous glory – bright colours being an essential part of this.
A slow return to office life will see tailoring enter our wardrobes once again – but a more flexible approach to office life will see a relaxed take on the trend take hold.
Rounding up the 2021 trend predictions, we’re doing away with restrictive skinny jeans and are making way for wide-leg and slouchy jeans.