Fashion editor’s diary: How the YOU team really does LFW

Ever wanted to go behind the scenes at London Fashion Week? We asked the YOU magazine fashion team to share their outfits, schedule and tips for the shows to watch out for this year…

Friday: Acting Fashion Editor Emily Dawes



8.30am – Meet the team for an all-important coffee to discuss the day’s schedule!
9.15am – CEO of the British Fashion Council, Caroline Rush’s speech launches the weekend.
10am – An appointment with Amanda Wakeley’s to see her new collection.
11am – Back to the BFC showspace for Bora Aksu.
12pm – Lunch at our favourite Fashion Week haunt – Zizzi.
1pm – Fyodor Golan’s show – always a fun one!
2pm – A quick coffee break as we shoot some footage for our LFW diary video!
3pm – Marta Jakubowski’s show – one of our ones to watch.
4pm – Head to Mulberry’s event to re-see their SS18 collection (and try to avoid the temptations of the see now buy now collection!)
5pm – Seeing what Johnston’s of Elgin have in store for their very first presentation.
6pm – Back to the BFC for the much anticipated first solo Matty Bovan show.
7pm – Time for some celeb spotting on Ashley Williams’ FROW.
8.30pm – Keeping our eyes out for the next big thing at the Central St Martins graduate show.
9pm – Finally time to wind down with a cocktail at Emma Charles’ event at the Ace Hotel.

Saturday: Fashion Assistant Joanne Toolan



9.30am – Kicking off the day with the Alice Archer presentation – a designer name to know.
10.30am – Getting up close and personal with the Osman collection as he swaps shows for a presentation.
11am – The TOGA show – always a pleasure.
12pm – Quick pit stop at Fernandez and Wells to recharge our batteries.
1pm – Serious accessory inspiration at the Lulu Guinness’ LFW debut.
2pm – Starting the party early with the master of frills Molly Goddard at her celeb packed show.
3pm – Coffee break as we snap the best of fashion week’s street style.
5pm – Wishing Christopher Bailey a fond farewell at his last show for Burberry.
6.30pm – Sitting with the in-crowd at House of Holland.
9pm – Time for a girls’ night out at the Clio Peppiatt X gal-dem Party and AW18 Film Screening.

Sunday – Contributing Fashion Editor Hannah Hughes



9am – Rejina Pyo – one of our favourite female designers.
10am – Temperley London show for some strong occasion wear inspiration.
11am – Celebrating 20 years of design at the Preen by Thronton Bregazzi show.
12pm – A Crussh juice to combat the late nights and a reconvene with the team for some outfit pictures.
2pm – Delpozo for their first show in the UK.
3pm – Popping by the Fashion East show for a selection of talented emerging designers.
4pm – Starsica show – one of BFC’s one’s to watch.
6pm – Known as fashion’s most colourful designer, Mary Katrantzou’s show is worth a watch.
7pm – Ashish – always a fun show packed with glitter.
9pm – Rounding the day off with the AAEDNEVIK AW18 Fashion Show – a celebrity favourite.

Monday – Managing Fashion Booking Editor Lucy Coghlan



9am – Starting off the day with an appointment at Pringle of Scotland.
10am – Heading backstage at Roksanda to spy the latest hair and beauty trends.
11am – Erdem – a Duchess of Cambridge favourite.
12pm – Stopping for a caffeine top-up whilst writing up the key trends of the season for the YOU website.
2pm – A quick bite to eat at Fashion Week hotspot Chiltern Firehouse.
3pm – Christopher Kane – keeping an eye out for another crazy shoe collab.
4pm – Mother of Pearl for textures galore.
5pm – Emilia Wickstead – a YOU Mag fashion team favourite.
6pm – An appointment to see a preview of Alexa Chung’s highly anticipated new season.
7pm – Casual couture at A.V ROBERTSON’s first independent show.
9pm – Swapping London for somewhere more exotic at the Stories from Arabia Penthouse.

Tuesday – Fashion Intern Laura Smith



9am – A quick brekkie with the team and some Facebook live planning.
10am – Ukranian starlet Natasha Zinko’s show – we love her dresses.
11am – Back to the BFC showspace for Eudon Choi.
12pm – The Teatum Jones show.
1pm– Shrimps presentation for all our Winter coat needs
3pm – A by Jigsaw for a high street fix.
4pm – Head back to the office to write the trend round-up!
8pm – Partying for a good cause at Naked Heart Foundation’s Fabulous Fun Fair.