How does a fashion designer style their living space? Ali Health investigates.
The fashion textile and homeware designer lives in an open-plan apartment in London.
How would you describe your personal style? Colour and pattern are at the heart of everything.
Does your home consciously echo that look? It’s the style I love, so yes, it’s very similar. I am also passionate about mid-century design from the 1950s to the 70s.
Which came first for you – fashion or interiors? As a teenager, I bought Vogue every month and loved making clothes. Then, with my first flat, I started to look at interiors, discovering vintage wallpapers and sticky-back drawer liners inside old furniture. I would prioritise my student budget on house over fashion and vice versa.
How do you think fashion influences your home? It opens your aesthetic mind. Style and taste evolves, but fashion starts that process. By contrasting elements with unexpected accents from alternative periods, you are creating something individual.
Any favourite pieces? A light by Memphis, a design group with a big influence in the 80s. I love the fact that they’re enjoying a resurgence.
Colour always? Yes – and print. They can lift your spirits like nothing else.
Head-to-toe designer, or a designer/high street mash-up? Personal style is built over time; it can’t be bought in a season. I love to add a vintage piece or new find.
How would you describe your home in three words? Colourful, fearless, considered.
Design advice? Build on your own personal style.
The fashion editor turned style, interiors and lifestyle influencer lives in a mock-Georgian house in Sussex.
How would you describe your personal style? Very defined. For summer: colour, print and bohemian touches. Winter is more uniformed: men’s cashmere crew necks, wide-leg trousers and a statement coat.
How does it influence the way you design your home? Working as a fashion editor for almost 20 years, I am used to styling. For me, decorating at home is not that different. It is a way of expressing yourself and having fun.
Which love came first: interiors or fashion? Fashion first – interiors a very close second. I pursued a fashion career, but interior design was my passion project. Instagram has given me the virtual space to show that.
Do you follow trends or your heart? My heart. I am decisive so I will choose a colour and not veer from that. Trends are great, but they don’t always allow your personality to shine through – that’s what I love to see in a home.
Head-to-toe designer, or a designer/high street mash-up? I mix pieces from the high street, vintage stores, charity shops and independent designers. It’s not about finding it all in one place.
Are there any favourite looks creeping into your home? Leopard print – its appeal never wanes for me!
Colour always? I have a maximalist eye so there is always space for more colour or print.
How would you describe your home in three words? Colourful, botanical, comfortable.
Favourite space? Our kitchen. It’s where we come together as a family.
Favourite piece at home? I love the ‘Boulangerie’ sign, which was sourced for me by the online interiors shop Edit 58. The house was a bland, beige box when I first moved in – this added a welcome pop of colour.
The fashion designer and founder of House of Holland lives in a Victorian terraced house in East London.
How would you describe your personal style? I use clothes to express who I am. What I wear reflects my personality: bold, colourful and playful.
Does your home consciously echo that look? Even more so, but my partner’s style is also much embedded.
What’s your style advice? Always dress for yourself.
Which love came first: fashion or interiors? Fashion, but having bought my home four years ago, I now get just as excited about that. Decorating your home is like getting dressed in the morning – you just do it less regularly!
How do you think fashion influences your home? I love to buy art from people I’ve worked with – it builds a picture of my personal history on the walls.
Do you follow trends or your heart? Definitely my heart.
Head-to-toe designer, or a designer/high street mash-up? It’s a mix. You can splurge on a designer jacket and wear it with a high-street tee. Not everything needs to be a statement piece.
How would you describe your home in three words? Compact, comfortable, eclectic.
Favourite space? The living room. I love the energy.
Any new projects? I recently launched a personalised stationery collection with Papier. It encompasses prints from my archive, as well as some rather naughty slogans!