Facebook is launching a dating app for ‘building real, long-term relationships’

Step aside Tinder and Bumble, Facebook has announced the launch of its very own dating feature and honestly, it sounds impressive.

The popular social media giant has set its sights on a new feature that could help the 200 million people on the site who have listed themselves as single to find true love. So, how will it work?

According to The Independent, the new platform will allow users to connect with people outside of their friends list, by having a Facebook romantic profile that’s separate to the usual friends account. Introducing the new feature, Mark Zuckerberg, the company’s CEO specified its purpose, saying: ‘This is going to be building real, long-term relationships – not just for hook-ups.’

Facebook dating app
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‘We have designed this with privacy and safety in mind from the beginning. Your friends aren’t going to see your profile, and you’re only going to be suggested to people who are not your friends.’

But how exactly will they select your potential dates?, we hear you ask. Well, Facebook has created a unique algorithm that will match suitors based on dating preferences, things in common and mutual friends.

However, you will also be able to find romantic interests via shared Groups and Events, according to the app’s creators. The feature will be supported by the Facebook app and will operate as an opt-in for those interested – and despite the questions this may raise, the company has promised that they won’t use information from the feature to target ads.

They have also stressed that the feature will have strong privacy and protection for its users, following the recent controversy around the site’s involvement in the Cambridge Analytica scandal.

The dating feature is set to start a testing phase later this year, but there is no set date for its official arrival just yet.