With famous faces from Meghan Markle to Gigi Hadid seen wearing jewellery bearing the protective symbol in recent memory, it’s no surprise that there’s always been a solid supply of evil eye emblems on the high street. But for 2020, the meaning behind the image seems to have become more relevant for us than ever – sparking an even greater boom in evil eye fashion pieces as we approach the end of an relentlessly turbulent year.
It’s important to acknowledge that ‘evil eye’ is actually something of a misnomer, as it’s actually intended to ward off evil, offering the wearer a sense of reassurance that they are safe from harmful energy. As reported by the BBC, ‘virtually every culture has a legend related to the evil eye’ that spans back through the generations; however, while it’s certainly not a new phenomenon, perhaps it’s one that we feel we need now more than ever before.
Fashion search platform Lyst reports that ‘evil eye jewellery’ saw a 58 per cent increase in search earlier this year, and Greek designer Ileana Makri, credited with popularising the evil eye in the world of fashion as far back in the 1990s, says that she’s seen an increase in sales throughout the impact of Covid-19: ‘I think this is mainly due to the need of people to acquire something that would boost good luck and protection in these difficult times,’ she explains.
Influencer Amelia Liana, whose new jewellery brand RAEMI, launching this December, features the evil eye throughout, says: ‘I felt really inspired by my heritage being Middle Eastern and growing up as part of a very superstitious family.
‘I wanted to pay homage to my cultural roots so I created a modern take on this ancient symbol with a pear tear drop within the inside of the famous evil-eye symbol I remember well from my childhood. My aim is to change the way people see these symbols, and instead of just referencing them as good luck charms, I want the evil eye symbols used to represent support for people’s strength, determination and goals.’
But however you interpret the evil eye fashion trend, one thing seems to be for sure – as Edge of Ember, the makers of Meghan’s favourite Visionary Evil Eye Charm Necklace, summarise, ‘it’s got your back’, and that’s something we can all benefit from for the rest of 2020 and beyond.
13 stylish ways to channel the evil eye fashion trend this season