Etsy have shared their trend predictions for 2021 and ‘friluftsliv’ is taking centre stage

Etsy has released their trend predictions for 2021, which span across everything from lifestyle trends to style and interiors. And it seems as though the coming year will see us officially move on from Scandinavian trend ‘Hygge,’ onto something called ‘friluftsliv.’ But what exactly is friluftsliv?

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Well, quite simply, friluftsliv is simply the concept of getting outdoors. So while hygge told us to stay in and get cosy, friluftsliv encourages us to step outside, breathe in the fresh air, and enjoy nature. This trend prediction is more relevant now than ever, with more of us spending time outside as the only way to get in some exercise and see others outside our household.

However, the trend doesn’t just apply to nature outside; Etsy predicts friluftsliv will see us bring the ‘outdoors in,’ making cosy living spaces indoors as well as on our gardens, patios, and balconies. 

Macrame Balcony Plant Hanger, £10.41, Etsy

Speaking of redesigning our spaces, 2021 will see us continue to redesign and spruce up our homes as we spend more time in lockdown, according to Etsy. ‘This year, shoppers will be finding ways to reimagine their homes and incorporate pieces that help restore balance to our multi-functional spaces. On Etsy, there has been a 399% increase in searches for wall or foldable desks, and a 134% increase in searches for room dividers,’ they say. 

Foldii Fold Out Workspace, £169, Etsy

And our wardrobes during this time? They will continue to develop through more specific loungewear. 2020 was all about matching tie-dye sweat sets, according to Etsy, and 2021 will be about ‘zoom-leisure.’ This means things like detachable collars and comfy headbands will be increasingly popular, for easy add-ons during virtual meetings. 

And last but not least, Etsy predicts that the colour of the year will be sky blue. ‘After such a tumultuous year, shoppers are looking forward to bluer skies ahead.

While there are still many hurdles to overcome, hope is on the horizon and there is a renewed sense of gratitude and connection to our communities,’ the brand says, after seeing a 39% increase in searches for the hue. Sounds good to us!