This sustainable brand sells one of their solid beauty bars every 18 seconds

These days, when shopping for pretty much anything, sustainability is often one of the factors we consider. Whether it’s clothing or make-up, the way something is made and its impact on the planet is at the forefront of our minds more than ever. And one of the easiest ways to make your lifestyle a little more eco-friendly is to re-assess your beauty routine; there’s lots of easy steps and swaps to take for the better.


One such step is to opt for plastic-free products with minimal packaging, such as solid body, skin and hair bars. And one of the best brands that do these is Ethique, whose solid bars impressively sell once every 18 seconds. In fact, when Ethique launched in Holland & Barrett, the products flew off the shelves, with many lines selling out within 48 hours and others garnering a waiting list of a staggering 55,000 people. In short, this brand is big business.

Curliosity bar

Ethique bars have a zero-waste approach to beauty, with each product wrapped in compostable packaging with zero plastic. The formulas are all vegan and cruelty-free, using natural, ‘clean’ ingredients such as coconut oil.

There are options for the face, body and hair and each contains the equivalent of three bottles of product making them a great investment that will actually last. You can also pick up cute in-shower containers to keep them in tip-top condition.

Ethique container

Lilac In-Shower Container, £11, Ethique

What’s more, Ethique has just launched a brand new hair line designed for curly locks, which we predict big things from. The Curly collection consists of Professor Curl, a shampoo bar, and Curliosity, an accompanying conditioner.

professor curl solid shampoo bar

Professor Curl Solid shampoo for curly hair, £12, Ethique

Curliosity solid conditioner

Curliosity Solid conditioner & co-wash for curly hair, £14, Ethique

The products harness the power of moisturising ingredients like shea butter, cocoa butter and castor oil and are suitable for all curls. You can buy them both online now.