Since we all stopped overplucking our brows in the 00s, eyebrow maintenance has become something of an obsession. We snap up highly-rated products like Benefit’s Gimme Brow and Glossier Boy Brow gels like nobody’s business – but according to the internet, there’s another often overlooked tube that does the same job for a fraction of the price.
People are going wild for a £2.50 brow gel by none other than bargain beauty brand Essence, which is stocked in Wilko – yes, really.
The ‘Make Me Eyebrow Gel Mascara‘ has received an overwhelming amount of positive feedback and five star reviews for being an unexpected gem. Not only does it cost you as little as a cup of coffee (if not less, depending on where you get your coffee) but it provides excellent results.
The product a triple threat gel mascara which combats colour, density and shape all in one. The tinted gel contains tiny fibres that fill in any unwanted gaps within your eyebrows, making them look perfectly defined and fuller.
‘I spend a lot of money on make up and love higher end products – but this is by far the best brow product I have tried,’ one satisfied customer wrote. ‘The colour matches my colouring exactly! It is a taupey grey blonde colour rather than an orange/yellow blonde colour so it makes your brows look super natural.’
A second happy reviewer said: ‘Always stock up on these when in Wilko. I’ve paid I think 6 times the price for the Benefit version & this is honestly better! Very natural colour. Please don’t stop making this Essence!’ And a third agreed: ‘A perfect dupe for Glossier’s Boy Brow at a fraction of the price. Would definitely recommend and purchase again.’
Considering that Benefit’s Gimme Brow retails for £21.50, and Glossier’s bestseller Boy Brow is priced at £14, regular users could make a serious saving on their usual make-up kit.
‘I bought this product on a whim as I wanted to try out a new brow gel and wanted a lighter colour to my hair,’ another fan wrote. ‘I definitely wish I had bought more and the other shade available. It holds my brows in place and adds a nice touch of colour plus it’s so affordable. I also love the mini brow brush head, small enough to comb through my sparse hairs.’
This isn’t the first time Essence has pulled it out of the bag with their budget products. Last year, the £3.30 Essence Lash Princess Sculpted Volume Mascara also made headlines when it was restocked due to popular demand, with shoppers calling it the ‘best bargain mascara ever’.