Let’s be honest, good quality bargain beauty is a secret that we all want to shout about – and one product that epitomises just that is Wilko’s £3.30 cult mascara.
Hailed by thousands as the ‘best bargain mascara ever’, the popular product became a complete sell out last year after going viral following a series of rave reviews on Reddit.
The site was flooded with impressive before and after shots of the ‘magic’ mascara, with users lining up to praise the Essence Lash Princess Sculpted Volume Mascara. In fact, the hype caused such a big stir that sales of the product soared by 288 per cent.
Since then, the product has sold out three more times, and even won praise from Nigella Lawson, who declared it her secret weapon when it comes to lengthening her lashes without any subsequent smudging or flaking. And now, after fluctuating stock levels over the last few months, it’s back and ready to shop on the Wilko website.
Essence says that the secret to the success is down to ‘the special, conic shape of the fibre brush,’ which ‘provides lashes with length, dramatic volume and a false-lash effect.’
One Reddit user agreed: ‘The essence lash princess mascara that was posted [on Reddit] about a day ago is in fact amazing … I bought it, tried it, and highly approve of it!’ While another similarly gushed: ‘This stuff is AMAZING! All day at work, PLUS an hour of intense gym time with no smudging or flaking!’.
In fact even beauty industry experts love it, with celebrity make-up artist Olivia Davey saying: ‘I absolutely love this mascara, I always struggle finding a mascara that I love. This enhances your own lashes as well as blending falsies too like no mascara I have ever used before! I use this daily on myself and my celebs and have have nothing but praise.’
So, what are you waiting for? Get your hands on the mascara before it’s gone once again.