Emma Willis has been sharing her edit of the best pieces from high-street store Next for a while now, but her third range, which launches today, marks the start of another new venture: she’s branched out into the world of lingerie.
And rather impressively, TV host Emma has designed all 30+ pieces in the collection, which also comprises her signature chic, elegant tailoring and a selection of loungewear, personally.
‘It’s so important to me that the pieces in my collection are items that I would actually wear and would want to buy myself,’ she explains. ‘I’m so excited to be launching my first lingerie collection! It can be so hard to find lingerie that is stylish but also comfortable to wear.’
The underwear in particular is designed for maximum comfort: the bras are all soft cupped (Emma hasn’t worn underwired bras since having her three children) and the bottoms were created with perfect coverage in mind.
‘I am not much of a g-string girl, I find them quite uncomfy,’ Emma adds. ‘We’ve gone for a full back comfy pant, because as your butt grows it’s nice to feel supported.’
There are two key underwear looks – a navy lace, and a classic black with rose gold detailing, both of which come with the option of knickers, high waisted pants or a body.
‘I think my favourite pieces from this latest collection are the blue satin suit, such a vibrant colour, and the monochrome herringbone coat,’ she reveals. ‘If you have a great staple coat, it can make any outfit!’
The AW19 Emma Willis Collection is available online at next.co.uk from 19th September and will be in selected Next stores from 24th September.