Emma Willis just wowed fans with a major hair transformation

TV presenter Emma Willis has one of the most recognisable heads of the hair in the industry – but thanks to a recent makeover, it’s looking a little brighter – and a lot blonder – these days.

Emma, 42, unveiled a new bleached blonde hairstyle on her Instagram account in a picture of herself posing with fellow host and friend Rochelle Humes. ‘This is my excited face at spending the day with @rochellehumes,’ she wrote alongside the post, which showed her smiling from ear to ear.

Although Emma didn’t acknowledge her transformation directly, fans were quick to pick up on her new look, with one writing: ‘Loving the hair!!! You’ve gone over to the blonde side.’

‘U both look gorgeous I’m loving your blonde Emma,’ agreed another, while a third wrote: ‘You’ve gone blonde Emma I love it!’

During her time on shows like The Voice UK and Big Brother’s Little Brother, Emma rose to fame as a brunette, but has been adding more and more blonde highlights in recent months, and now it looks like she’s decided that blondes really do have more fun – at least for now.

Emma Willis blonde hair
Emma’s darker hair back in July. Image: Rex Features

However, despite changing up her colour, she has stuck to her signature voluminous quiff – an impressive structure that her hairdresser previously disclosed that is held together with one particular product.

Back in September, Emma’s Celebrity Big Brother stylist Louis Byrne gave followers a behind-the-scenes glimpse at the secrets behind the swooping shape of Emma’s locks, revealing that he relies on Oribe’s Maximista Thickening Spray to achieve the required height.

The bottle sells for £27 on Space NK and has dozens of rave reviews from shoppers who’ve used it to give their own hair an extra boost. So if you want to emulate Emma’s look, now you know which tools to invest in!