Edwina Ings Chambers: Make-up and masks? Here’s how

If no one can see your mouth, you’ve got to make it all about the eyes.

eye make-up for masks
Antonio Terron/Trunk Archive

Forgive me for using that now much overused phrase ‘the new normal’ but times being what they are we’re now spending much of our time in masks. Which in beauty land means getting excited about eye make-up; at Space NK, sales in the category are up 156 per cent compared to last year.

shiseido full lash serumShiseido reports its top sellers online are eyelash curlers and its Full Lash Serum (£37, shiseido.com). Max Leykind, co-founder of My Beauty Brand, says: ‘We have seen an increase of 480 per cent in eye paint sales in the past month.’

elf Putty Eye Primers So if you’re ramping up your eye look I’d recommend starting with the brilliant Elf Putty Eye Primers (£5, elfcosmetics.co.uk). They help to make your shadow last longer and stay crease-free; they also come in six shades (suitable for all skin tones), each of which helps with a different finish: from adding light/depth and colour correcting to boosting a smoky-eye effect.

Nars Powerchrome Loose Eye PigmentI’m loving a hit of bold colour and swiping on Nars Powerchrome Loose Eye Pigment (£22, narscosmetics.co.uk) in vibrant turquoise Islamorada. A bit of powder can drop as you’re applying but it lasted well (especially with those Elf primers).

My Beauty Brand By Me Total Colour Pearl Eyepaint in Kate Pearl GoldMy Beauty Brand By Me Total Colour Pearl Eyepaint in Kate Pearl Gold (£15, mybeautybrand.com) is a very glamorous glitter option, which can be used alone or to add a metallic finish to another shadow.

Westman Atelier Eye PodsWestman Atelier Eye Pods (£80, harrods.com) have a luxurious velvet-creamy texture and come as a trio of bronziness with a white to add light.

Decorté Eye Glow Gem Lasting Eyeshadow (£25, decortecosmetics.co.uk) is also creamy and new shades include Flower Mist, a charming pink.

If you like a compact, try new Chanel Les Beiges Healthy Glow Natural Eyeshadow Palette in Warm (£45, chanel.com), a mix of corals and golden sand, and Le 9 De Givenchy (£61, givenchybeauty.com) for some more dramatic options with great pigment payoff.

The Quick Flick Eyeliner Stamp KitsFor easy eyeliner, look to The Quick Flick Eyeliner Stamp Kits (£19.99, superdrug.com). One end is a stamp (there are three size options) shaped for a perfect feline flick; the other is an ink liner to fill in the lash line.

Maybelline The Falsies Lash Lift MascaraMaybelline The Falsies Lash Lift Mascara (£9.99, boots.com) – one of my favourites for serious length and lift – now comes in a waterproof version.

Guerlain Mad Eyes Brow Framer Natural Volume GelDon’t forget brows. Guerlain Mad Eyes Brow Framer Natural Volume Gel (£31, johnlewis.com) is easily applied with the comb head – just make sure the product is evenly distributed first.

L’Oréal Paris Plump & Set Brow ArtistAnd L’Oréal Paris Plump & Set Brow Artist (£7.99, boots.com) is a water-resistant gel that really holds brows.