Plenty of skincare products quickly build up a cult reputation in the UK, but few become more covetable than those you can’t actually buy on our shores. Case in point: the Drunk Elephant T.L.C. Sukari Babyfacial, which already has an established reputation in this country despite the fact the only way to get your hands on it previously was to smuggle in home from a holiday in the US.
Thankfully a new year brings ‘new’ launches, and Babyfacial is one of them, now finally ready for us to shop via Cult Beauty, where the pre-release waitlist was reportedly rather impressive. But while this is brilliant news if you’re already chomping at the bit to give it a go, if you’re not already on the Babyfacial bandwagon, you might be wondering just what is all of the fuss about.
The product has established its dedicated fanbase thanks to its unique blends of acids – it uses both AHAs and BHAs (a ‘dream team’ of glycolic, tartaric, lactic, citric, and salicylic acids) to offer skin deep exfoliation and replenishment, reducing the appearance of pores, fine lines and wrinkles in the process.
In fact, it’s even been dubbed ‘the closest things you can get to a facial in your own home’ – especially tempting with the current closure of spas and salons – and reviewers say it really does live up to the hype.
‘This stuff is the best,’ declares on on the US Drunk Elephant site. ‘It really helps me keep a soft, smooth, young looking face. It smooths my imperfections and pores amazingly. It is a MUST have when it comes to facial care. No matter how old you are. This stuff is amazing. Life changer.’
‘A little goes a long way. I’m 62 years old and can see a difference, my skin looks smoother,’ agrees another, while a third posts: ‘Where has this been all my life? Love using this once a week as my ‘spa’ treatment!’
At £67, it’s not the more affordable of skincare options, but if you’re looking for a truly transformative experience for your complexion, it appears to be worth the price tag, and a little goes a long way.
However, despite the buttery texture of the formula itself, those with sensitive skin should approach with caution, as the generous 25 per cent AHA plus 2 per cent BHA are a powerhouse duo that won’t be for everyone.
Even if you’re confident in your skin’s ability to tolerate it, you should start small and build up your time of use to the full 20 minute application, and consider reducing other actives in your routine when you plan to use it. If smoother, brighter skin is top of your wishlist, Babyfacial is likely to be all you need.