Has any one skincare brand managed to achieve quite as much as a cult status as Drunk Elephant? We think not.
From its loyal crowd of social media followers to the crucial seal of approval from YOU’s very own beauty director, Edwina Ings-Chambers, who was won over by the £29 Slaai Makeup-Melting Butter Cleanser, the brand has a stellar reputation for creating formulas that bring impressive results. And now those results are coming to your hair routine too.
Drunk Elephant has teamed up with none-other than Jennifer Aniston’s go-to stylist Chris McMillan to launch its first ever range of hair products, consisting of four items: Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner, T.L.C. Happi Scalp Scrub and Hair Wild Marula Tangle Spray.
Chris, who has worked with former Friends star Jen on everything from red carpet events to magazine cover shoots for years, says the project has taken more than two years of development.
‘I am so proud and in love with this product and I know you will be too,’ he wrote in an Instagram post confirming the collab in February, adding that the philosophy behind the edit is both healthy hair and crucially, a healthy scalp.
However, Chris actually first let slip that the partnership was happening back in November last year, before anything was officially confirmed. Sharing a picture of Jen’s recently unveiled natural hair style (a set of gorgeous loose, tousled waves), he listed the exact products he’d used to create the look.
Eagle-eyed beauty fans quickly spotted than amongst them, he’d mentioned a Drunk Elephant detangling spray, which wasn’t publicly available yet. With would-be customers sent into a frenzy, Drunk Elephant fuelled the fire further by commenting that the line was ‘coming soon’.
It makes sense that Chris would be first in line to mastermind a Drunk Elephant hair product range – speaking to The Cut last year, Drunk Elephant’s founder Tiffany Masterson revealed that the pair had been friends since childhood, and he’s ‘like a cousin to me’.
Now, after much anticipation, the line, which has been tested on all hair types and is free from fragrances, essential oils, sulfates and silicones, is finally available to shop.
Here’s the full low-down, and where you can order it in the UK, with prices starting from £21.
Drunk Elephant hair products: The range in full
Formulated with both scalp and hair in mind, this coconut-based cleanser turns into creamy foam that effectively lifts dirt and build-up, with antioxidant-and fatty acid-rich oils to add moisture and shine. It also acts as a heat protectant.
With amino acids and plant oils to smooth and hydrate, Drunk Elephant’s conditioner reduces static, fight frizz and enhances shine and softness, while boosting manageability. It uses coconut alkanes to help maintain the scalp’s delicate pH balance.
A key player in maintaining the ‘happy hair, happy scalp’ mantra, this AHA/BHA acid blend powerhouse breaks down dead skin cells and leftover styling product to exfoliate and refresh, helping the scalp to stay nourished and free from flakes.
The one that started the rumours – and presumably, Jen’s new go-to! The superfine mist detangles locks and restores natural movement without any extra weight or sacrifice of volume.