Has any one skincare brand managed to achieve quite as much as a cult status as Drunk Elephant? We think not.
From its loyal crowd of social media followers to the crucial seal of approval from YOU’s very own beauty director, Edwina Ings-Chambers, who was won over by the £29 Slaai Makeup-Melting Butter Cleanser, the brand has a stellar reputation for creating formulas that bring impressive results. And now those results are coming to your hair routine too.
The news that DE was expanding into the world of hair came from none-other than Jennifer Aniston’s go-to stylist Chris MacMillan, who’s worked with the former Friends star on everything from red carpet events to magazine cover shoots for years.
Sharing a picture of Jen’s recently unveiled natural hair style (a set of gorgeous loose, tousled waves), MacMillan listed the exact products he’d used to create the look.
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#congrats @jenniferaniston @themorningshow #EPIC #mustseetv #hair #natural #waves #dress #james galanos #iconic #makeup #natural This was such an honor to be a part of. The hair is Jens natural curl and waves. Dried natural and touched up minimally with blow drying the roots for direction and touching up random pieces with a wave iron. @dysonhair @ghdhair Then products layered on @drunkelephant detanglingspray @harklinikkenusa leave in conditioner @shuuemura #paste @kerastase_official #oleorelax natural hair and make up for such an iconic 1952 architectural gown by the master James Galanos
Eagle-eyed beauty fans quickly spotted than amongst them, he’d mentioned a Drunk Elephant detangling spray, which isn’t publicly available yet.
With would-be customers sent into a frenzy, Drunk Elephant fuelled the fire further by commenting that the line was ‘coming soon’, but that’s all of the information we know so far.
It makes sense that MacMillan would be one of the first to get to test out upcoming offerings from the brand – speaking to The Cut last year, Drunk Elephant’s founder Tiffany Masterson revealed that the pair had been friends since childhood, and he’s ‘like a cousin to me’, so fair enough, we’d expect first dibs too.
However, those of us without an insider connection will have to wait until the company officially shares details of that elusive Detangling Spray, plus (hopefully) the rest of a haircare line of dreams – although sadly, rumours are swirling that it won’t be until at least 2020.