Between his own Instagram page and the one used for his clinic, cosmetic expert Tijion Esho has over 100,000 followers. He’s known for his appearances on TV such as ITV’s This Morning and Netflix’s Bodyfixers, and has been dubbed ‘The Lip Expert’ for his passion for lips and his filler techniques like the Nano Droplet. The doctor has a waiting list as long as it gets at his four clinics worldwide, while his clientele range from social media stars and celebs to royalty. It therefore may come as no surprise that Dr Esho has launched his own lip care range, which is supposed to be ideal for those who don’t have the means or desire to get injectables.
Marketed as ‘the world’s first cosmeceutical lip care range,’ products within the ESHO range have already become QVC’s fastest selling, having flown off the virtual shelves within just 24 hours. They’ve been designed both for those who already have fillers, as well as for people who can’t (or don’t want to) access injectable fillers for pouts that are full, hydrated, and plump.
ESHO comprises four products, each of which is targeted at perfecting the lips in a unique way. First up is COAT (£21.99), a hydration treatment that promises to soothe sore, dry lips using squalane and golden jojoba oil.
Then there’s PAUSE (£18.99), a peptide-based bio-active formula that helps lips to stay plumper and fuller between filler appointments.‘Pause is the perfect way to support your lips by reducing hyaluronic acid breakdown and boosting hydration, this optimises the results post procedure and acts as the perfect product for those with fillers,’ says Dr Esho.
Next is SCULPT (£21.99), the no-needle solution for fuller, more voluminous lips for those who’d prefer to stay away from injectables. This is your classic lip plumping product but modernised for a savvy 2021 consumer.
Finally, there’s DRENCH (£18.99), which is your daily lip balm to keep by your side at all times. It’s powered by plant-derived actives such as Australian plums to improve skin’s synthesis of hyaluronic acid and collagen. Esho recommends this for using as a primer before lipstick, to keep things super nourished.
What makes the lineup of products even more interesting are that they’ve been developed by ‘The Lab’ – a community of trusted followers, from journalists and influencers to experts and patients. ESHO is therefore being marketed as ‘the first ever social media developed lip formula,’ which will give the people exactly what they want!
‘Creating my own product line has always been a dream of mine, and now launching independently, I’ve used my medical expertise to work on new formulas. It’s been an exciting journey and I can’t wait for everyone to discover my products,’ said Dr Esho of his creations, which you can now shop for at QVC.