For years buying jewellery has been a choice between a high-street impulse purchase that would stay together for six months, or a big investment piece to stand the test of time. But now there’s a generation of high quality, ‘demi-fine’ jewellery filling the space between luxury and affordability, and making our collections bigger – and more beautiful – than ever.
‘Demi-fine jewellery bridges the gap between fine and costume jewellery offering long-lasting materials in everyday designs, at more accessible prices,’ explains Christie Wollenberg, co-founder of Otiumberg.
‘The materials we work with are luxurious and high quality – 9ct solid gold, gold vermeil, sterling silver and gemstones. Price points are lower then that of fine jewellery, however you still have the reassurance of quality and craftsmanship.’
According to Christie, shoppers are moving away from both the more flashy statement pieces of fine jewellery, and the disposability of costume or high street jewellery, towards something a little more personal. Demi-fine delivers, whether you’re buying for yourself or as a gift.
‘Gone are the days when women just want to wear gold and diamonds. Jewellery is now a form of self-expression,’ Christie adds. ‘Unusual and unique stone combinations are something that will be popular amongst our demi-fine customers’ – indeed, Otiumberg’s Rainbow Ring has been their bestselling since the beginning, and they’re launching a new series of stone combinations this year, including Ceylon sapphires and black diamonds.
Whether you like your jewels subtle or statement, there’s a demi-fine brand out there crafting your dream accessory – it’s just a case of discovering them.
7 of the best demi-fine jewellery brands
Founded four years ago by Christie and her sister Rosanna, Otiumberg are best known for their huggie hoops, which are tiny solid gold hoops with pave set gemstones that can be stacked from lobe to helix. From bright white diamonds and black diamonds to pink and Ceylon sapphires, their jewellery is perfect for a mix-and-match feel.
Missoma’s feminine pieces are ideal for layering – think overlaying golden pendants with personalised discs, or fingers stacked with rings crafted from 18ct gold vermeil. Also look out for their wanderlus-inspired collaboration with influencer and ‘serial world wanderer’ Lucy Williams – the rising sun medallion necklace is one of our personal favourites.
Love your jewellery personalised? Socially responsible brand Edge of Ember’s initial necklaces are for you. ‘We are for fashion that looks and feels good, that does not come at the cost of the people who make it or the world we live in,’ they explain of their philosophy, which means working with partner workshops in developing communities globally, and using sustainable materials wherever possible.
A Scandi influence shines through in Maria’s pieces, which are both simple and chic, while carrying more weight than some of the more delicate brands. Pieces like her arsiia hoop earrings will make a wearable addition to your jewellery box for many years to come.
Since 2007, Astley Clarke have been making ‘refined yet easy-to-wear’ fine and demi-fine jewellery. From turquoise to lapis, their range is great for those who favour a pop of colour – plus, Sienna Miller, Cara Delevingne, Cameron Diaz and Alexa Chung have all been spotted in their designs.
Catbird is an achingly cool cult brand straight out of Williamsburg. With prices starting from just £35, their trend-led jewellery is an affordable way to get your demi-fine fix – although their selection does enter the luxury end of the spectrum with diamonds, too.
Another brand from a set of siblings, San Souers’ mission is to create versatile jewellery ‘that travels well across occasions, styles and ages’. Using everything from architecture to the human body as their muse, they craft timeless gems like wire rings and simple studs.